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ProService Building Services Marketplace plc (PRO) AI Stock Analysis

GB:PRO

ProService Building Services Marketplace plc

(LSE:PRO)

Select Model
Rating:47Neutral
Price Target:GBX 4.00â–²(8.70% Upside)
Action:reiterated
Date:10/02/26

The overall score of 47 is heavily weighed down by profound fundamental weaknesses, which overshadow recent technical strength. Severe revenue contraction, negative cash flows, and operating unprofitability pose substantial risks, making the current dividend yield questionable. While short-term price momentum is positive, technical indicators suggest the stock is overbought, limiting further upside potential until core operations stabilize.

Positive Factors
DeleveragingMaterial debt reduction improves financial flexibility and lowers the burden that leverage places on future cash generation. If maintained, deleveraging can reduce balance-sheet risk, support reinvestment capacity, and give management more room to respond to operating volatility.
Negative Factors
Persistent LossesOngoing losses weaken retained capital and reduce the company’s ability to fund growth without external support. The deterioration from earlier profitability also suggests that earnings recovery is not yet established, leaving the business exposed to continued performance volatility over the medium term.

ProService Building Services Marketplace plc (PRO) vs. iShares MSCI United Kingdom ETF (EWC)

-80%-60%-40%-20%0%20%40%GB:PRO-54.79%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 33.94M
Dividend Yield
―
Average Volume (3M)
885.53K
Price to Earnings (P/E)
-2.2
Beta (1Y)
-1.00
Revenue Growth
―
EPS Growth
―
Country
UK
Employees
782
Sector
Industrials
Sector Strength
63
Industry
Rental & Leasing Services

ProService Building Services Marketplace plc Business Overview & Revenue Model

Company Description

ProService Building Services Marketplace Plc, operating with its various subsidiaries, specializes in providing equipment and tool rental services, along with associated support, throughout the United Kingdom and the Republic of Ireland. Its operatio...

ProService Building Services Marketplace plc Financial Statement Overview

Summary

Severe financial distress drives this minimum score. The company is facing sharp revenue contraction, gross margins plummeting to 19.2%, and a transition to severe cash burn. Positive debt reduction efforts are heavily overshadowed by the shrinking equity cushion and lack of near-term profitability.

Income Statement

25Negative

Balance Sheet

35Negative

Cash Flow

25Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue360.55M248.06M303.19M349.11M332.78M303.27M
Gross Profit34.81M47.72M133.00M169.13M168.13M157.00M
EBITDA-1.21M8.13M19.64M54.15M64.69M70.25M
Net Income-22.39M-14.80M-103.77M4.24M20.48M53.73M
Balance Sheet
Total Assets162.98M162.98M274.13M429.18M432.53M409.60M
Cash, Cash Equivalents and Short-Term Investments13.79M13.79M23.91M31.93M47.71M42.27M
Total Debt43.91M43.91M120.32M141.93M140.05M144.73M
Total Liabilities130.38M130.38M224.53M246.00M250.06M247.70M
Stockholders Equity32.60M32.60M49.60M183.19M182.46M161.90M
Cash Flow
Free Cash Flow-35.72M-20.34M20.79M10.11M28.44M37.51M
Operating Cash Flow-35.76M-16.69M47.92M20.20M39.01M44.16M
Investing Cash Flow22.11M17.79M-6.79M-9.55M-10.57M56.69M
Financing Cash Flow-4.92M-14.53M-45.59M-26.34M-23.00M-156.15M

ProService Building Services Marketplace plc Technical Analysis

Technical Analysis SentimentPositive
Last Price3.68

Price Trends

50DMA3.27Positive
100DMA2.84Positive
200DMA4.10Positive

Market Momentum

MACD0.28Positive
RSI56.91Neutral
STOCH56.98Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PRO, the sentiment is Positive. The current price of 3.68 is below the 20-day moving average (MA) of 4.23, above the 50-day MA of 3.27, and below the 200-day MA of 4.10, indicating a bullish trend. The MACD of 0.28 indicates Positive momentum. The RSI at 56.91 is Neutral, neither overbought nor oversold. The STOCH value of 56.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PRO.

ProService Building Services Marketplace plc Peers Comparison

Overall Rating

UnderperformOutperform
Sector (63)

Financial Indicators

GB:PRO against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:ASYGB:ASY73OutperformGBP 213.48M11.8633.18%5.08%5.19%4.98%
Sector *63Neutral$10.79B15.437.44%2.01%2.89%-14.66%
GB:67GXGB:67GX57NeutralGBP 1.04B1.007.58%7.14%――
GB:HERCGB:HERC53NeutralGBP 28.61M-42.77-5.56%―16.81%-146.63%
GB:PROGB:PRO47NeutralGBP 34.19M-2.24-46.53%―――
GB:SDYGB:SDY38UnderperformGBP 63.33M-2.39-19.68%7.27%-0.12%-2304.17%

* Industrials Sector Average

Performance Comparison

-50%0%50%GB:PROGB:ASYGB:SDYGB:67GXGB:HERCDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:PRO and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:PROProService Building Services Marketplace plc4.25-5.23-55.17%
GB:ASYAndrews Sykes510.0024.445.03%
GB:SDYSpeedy Hire13.76-12.01-46.61%
GB:67GXRedde Northgate Plc 3.5 % (5 % Gross) Cum Pref Registered Shs35.002.467.55%
GB:HERCHercules Site Services Plc35.50-2.00-5.33%

ProService Building Services Marketplace plc Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance

ProService Issues New Shares to Employee Trust, Updates Voting Rights

Neutral
Oct 21, 2026

ProService Building Services Marketplace plc has issued 714,907 new ordinary shares to its Employee Benefit Trust to satisfy exercises of awards made under its Long Term Incentive Plan, representing 0.1 percent of the company’s issued share cap...

Business Operations and StrategyStock BuybackShareholder Meetings

ProService Shareholders Back All Resolutions at 2026 AGM

Positive
Sep 30, 2026

ProService Building Services Marketplace plc reported that all resolutions at its Annual General Meeting in London on 30 September 2026 were approved by shareholders on a poll. Investors backed the receipt of the annual report, the remuneration repor...

Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing

ProService Completes Marketplace Pivot as Trading Momentum Builds

Positive
Sep 8, 2026

ProService has completed its transition into a pure-play building services marketplace after disposing of The Hire Service Company and other asset-heavy operations, supported by new commercial arrangements under which Speedy Hire has become a 9.99% s...

Business Operations and StrategyShareholder Meetings

ProService Building Services Marketplace Sets Date for 2026 AGM

Positive
Sep 7, 2026

ProService Building Services Marketplace plc has scheduled its Annual General Meeting for 11:00 a.m. on 30 September 2026 at the offices of Travers Smith LLP on Stonecutter Street in London. The meeting provides shareholders an opportunity to engage...

Business Operations and StrategyExecutive/Board Changes

ProService CFO Increases Stake After Option Exercise

Positive
Aug 28, 2026

ProService Building Services Marketplace plc has disclosed a management share transaction involving its Chief Financial Officer, Greig Thomas, following a recent issue of shares to the company’s Employee Benefit Trust. As part of the exercise o...

Business Operations and StrategyDelistings and Listing ChangesRegulatory Filings and Compliance

ProService Issues New Shares to EBT, Updates Total Voting Rights

Neutral
Aug 6, 2026

ProService Building Services Marketplace has issued 5,175,885 new ordinary shares of 1 pence each to its Employee Benefit Trust, enabling the company to satisfy exercises of awards granted under its Long Term Incentive Plan and aligning employee ince...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 02, 2026