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Mulberry Group PLC (GB:MUL)
LSE:MUL
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Mulberry (MUL) AI Stock Analysis

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GB:MUL

Mulberry

(LSE:MUL)

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Neutral 50 (OpenAI - Gpt-5.6Sol)
Rating:50Neutral
Price Target:
245.00 p
▲(2.08% Upside)
Action:Reiterated
Date:08/25/26
The score is held down primarily by weak financial fundamentals—negative equity with ongoing debt, continued losses, and a return to cash burn in 2026. This is partially offset by strong technical momentum (price well above key moving averages and positive MACD), though overbought readings increase pullback risk. Valuation support is limited because the company is loss-making and dividend yield is not available.
Positive Factors
Revenue Recovery
Revenue returned to growth in 2026 after two years of decline, indicating some recovery in demand and product traction. Sustained improvement would support better fixed-cost absorption across stores, e-commerce, and wholesale channels.
Negative Factors
Weak Balance Sheet
Persistent debt alongside increasingly negative equity materially limits financial flexibility. The weaker capital structure reduces the company’s cushion against operating setbacks and may constrain investment in stores, products, and brand development.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Recovery
Revenue returned to growth in 2026 after two years of decline, indicating some recovery in demand and product traction. Sustained improvement would support better fixed-cost absorption across stores, e-commerce, and wholesale channels.
Read all positive factors

Mulberry (MUL) vs. iShares MSCI United Kingdom ETF (EWC)

Mulberry Business Overview & Revenue Model

Company Description
Mulberry Group plc, operating internationally through its various subsidiaries, specializes in the design and production of high-end fashion accessories and apparel. The company maintains a significant presence across the United Kingdom, the Asia ...
How the Company Makes Money
Mulberry makes money primarily by selling luxury products—especially leather handbags and related accessories—under the Mulberry brand. Its revenue model is typically split across: (1) Direct-to-consumer (DTC) retail sales through company-operated...

Mulberry Financial Statement Overview

Summary
Income statement shows a partial rebound in 2026 (modest revenue growth and a much smaller loss), but results remain loss-making and inconsistent across years. Balance sheet risk is the largest issue: persistent debt with shareholders’ equity turning negative in 2025 and worsening in 2026. Cash flow also reverted to burn in 2026 after a one-year improvement, indicating weak cash consistency.
Income Statement
38
Negative
Balance Sheet
22
Negative
Cash Flow
30
Negative
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue125.47M120.39M152.84M159.13M152.41M
Gross Profit75.83M80.44M107.14M113.25M109.31M
EBITDA11.73M-13.29M-13.07M30.93M36.83M
Net Income-8.44M-30.38M-33.51M13.24M19.98M
Balance Sheet
Total Assets82.52M86.69M117.72M159.25M133.76M
Cash, Cash Equivalents and Short-Term Investments6.68M8.20M7.14M6.87M25.67M
Total Debt65.85M64.71M81.21M84.16M68.65M
Total Liabilities103.59M97.47M106.84M112.48M96.01M
Stockholders Equity-12.21M-2.60M17.41M53.21M42.21M
Cash Flow
Free Cash Flow-1.42M5.13M-9.65M-10.21M13.90M
Operating Cash Flow-990.00K8.10M133.00K834.00K19.21M
Investing Cash Flow-696.00K-2.86M-10.02M-14.17M8.08M
Financing Cash Flow204.00K-4.10M10.35M-5.70M-13.43M

Mulberry Technical Analysis

Technical Analysis Sentiment
Positive
Last Price240.00
Price Trends
50DMA
176.51
Positive
100DMA
147.96
Positive
200DMA
124.79
Positive
Market Momentum
MACD
24.08
Negative
RSI
79.99
Negative
STOCH
89.44
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MUL, the sentiment is Positive. The current price of 240 is above the 20-day moving average (MA) of 226.85, above the 50-day MA of 176.51, and above the 200-day MA of 124.79, indicating a bullish trend. The MACD of 24.08 indicates Negative momentum. The RSI at 79.99 is Negative, neither overbought nor oversold. The STOCH value of 89.44 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MUL.

Mulberry Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
£1.56B9.947.10%1.95%6.29%55.06%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
£681.49M28.926.89%3.54%-2.88%425.53%
57
Neutral
£499.53M-2.17-155.17%-15.00%21.71%
50
Neutral
£178.91M-21.1578.71%0.56%4.22%74.45%
50
Neutral
£3.93B192.252.29%5.03%-1.67%
49
Neutral
£334.29M-2.80415.28%16.03%70.19%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MUL
Mulberry
254.00
161.50
174.59%
GB:ASC
ASOS plc
421.50
133.00
46.10%
GB:BRBY
Burberry
1,103.50
-168.50
-13.25%
GB:DEBS
boohoo group Plc
21.25
7.33
52.66%
GB:CURY
Currys plc
154.00
25.16
19.52%
GB:DOCS
Dr. Martens Plc
72.00
-16.66
-18.79%

Mulberry Corporate Events

Business Operations and StrategyExecutive/Board Changes
Mulberry bolsters board with new independent non-executive directors
Positive
Aug 13, 2026
Mulberry has strengthened its board with the appointment of two independent non-executive directors, effective after its 9 September 2026 AGM. Finance veteran Sara Dickinson will join as an independent non-executive and chair the audit committee, ...
Business Operations and StrategyExecutive/Board Changes
Mulberry bolsters board with high-profile independent directors
Positive
Aug 13, 2026
Mulberry Group has strengthened its board by appointing two independent non-executive directors, with the changes taking effect after its 9 September 2026 AGM. The move underscores the company’s focus on bolstering governance and strategic o...
Executive/Board ChangesFinancial DisclosuresShareholder Meetings
Mulberry Publishes Annual Report as Long-Serving Directors Prepare to Step Down
Neutral
Aug 7, 2026
Mulberry has published its Annual Report and Accounts for the 52 weeks ended 28 March 2026 on its website and has circulated the documents to shareholders, alongside a notice convening its annual general meeting on 9 September 2026 in London. The ...
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresPrivate Placements and FinancingProduct-Related Announcements
Mulberry narrows losses and reignites growth as brand strategy gains traction
Positive
Jul 22, 2026
Mulberry reported a 4% rise in FY26 revenue to £125.5 million, with growth accelerating to 11% in the second half as its “Back to the Mulberry Spirit” strategy gained traction and like-for-like Retail Digital sales rose 9%. Gross...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 25, 2026