Williams-Sonoma, Inc. engages in the business of retailing home products. It operates through the E-commerce and Retail segment. The E-commerce segment comprises of the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham, which markets its products through its e-commerce websites, and direct-mail catalogs. The Retail segment includes franchise operations, which sell its products through its retail stores. The company was founded by Charles E. Williams on September 15, 1956 and is headquartered in San Francisco, CA.