CAR Group (WN6) Price & Analysis

Established in 1996 and headquartered in Melbourne, Australia, CAR Group Limited, previously known as carsales.com Ltd until November 2023, is a global leader in online classifieds for vehicles across automotive, motorcycle, and marine categories. Its extensive operational footprint spans numerous countries including Australia, Brazil, South Korea, Malaysia, Indonesia, Thailand, Chile, China, the United States, and Mexico. The company's diverse operations are structured across several key segments. The Online Advertising Services division facilitates classified advertisements for both individual sellers and dealerships, enabling them to market automotive and other goods and services on the CAR Group network. This segment generates revenue through various offerings like subscriptions, lead generation fees, listing fees, and premium placement options, alongside display advertising for major corporate clients such as car manufacturers and financial institutions. The Data, Research and Services segment provides a suite of business solutions, including Software-as-a-Service, detailed research and reporting, vehicle valuation and appraisal, website creation and hosting, and professional photography services. Through its Carsales Investments segment, the group holds stakes in consumer and wholesale tire sectors, in addition to offering mobility solutions and vehicle examination services. Regional operations include the North America segment, focused on digital marketplaces outside the automotive sector, while the Latin America segment specializes in digital automotive marketplaces. The Asia segment manages digital automotive classified platforms and delivers automotive-related data and advertising solutions.