Under Armour stock analysis
Under Armour (U9RA) Stock Price & Analysis
U9RA Stock Chart & Stats
- Day’s Range
- EUR 4.44 - EUR 4.64
- 52-Week Range
- EUR 3.39 - EUR 6.53
- Previous Close
- EUR 4.77
- Volume
- N/A
- Average Volume (3M)
- 190
- Market Cap
- EUR 1.97B
- Enterprise Value
- EUR 2.94B
- Total Cash (Recent Filing)
- EUR 284.55M
- Total Debt (Recent Filing)
- EUR 1.35B
- Price to Earnings (P/E)
- ―
- Beta
- 1.19
- Next Earnings
- Feb 11, 2027 (Est.)
- EPS Estimate
- -0.01
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Product Innovation
Tech Helix gives Under Armour a differentiated product platform with performance features and a planned full-price launch. If adoption develops as management expects, the program could broaden demand, support product productivity, and improve brand relevance beyond existing franchises.
Football Cleats Market Position
Double-digit growth and a number two US position in football cleats provide evidence of competitive strength in a strategic category. Continued share gains can improve consumer visibility, strengthen retailer relationships, and create a durable base for related footwear and apparel sales.
Assortment Simplification
A substantially smaller assortment should concentrate investment behind stronger products and make the brand's good, better, and best architecture clearer. Greater product commonality can also simplify execution and support more consistent merchandising across global channels.
Bears Say
Revenue Contraction
The continuing revenue decline indicates that Under Armour is still facing weaker demand across important markets rather than a single isolated setback. Persistent contraction can reduce operating leverage, limit reinvestment capacity, and make the transformation dependent on successful new-product adoption.
Elevated Inventory
Inventory above planned sales needs raises the likelihood of targeted sell-through actions and markdown pressure, which can weigh on gross margin and cash conversion. Reducing future buys may improve balance over time, but it also signals that demand and inventory planning remain misaligned.
Negative Cash Generation
Negative operating and free cash flow weaken Under Armour's ability to fund product investment, restructuring, and working capital internally. Although leverage is described as moderate, continued cash consumption would reduce flexibility and increase the importance of disciplined turnaround execution.
Under Armour News
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Under Armour Stock Smart Score
Company Description
Under Armour
Under Armour, Inc., together with its affiliates, focuses on the creation, marketing, and distribution of advanced performance clothing, footwear, and accessories for male, female, and younger demographics. The company's apparel selection includes compression, fitted, and loose-fit options. Furthermore, it produces athletic shoes designed for various activities such as running, training, basketball, sports requiring cleats, recovery, and outdoor use. Their accessory range encompasses items like gloves, bags, headwear, and specialized sports masks. Additionally, Under Armour provides digital subscription and advertising services through its MapMyRun and MapMyRide platforms. Its products are primarily marketed under well-known brand names, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The company distributes its goods through diverse wholesale channels, such as national and regional sporting goods chains, independent and specialty retailers, department store chains, dedicated Under Armour retail stores, institutional athletic organizations, leagues and teams, and independent distributors. Direct sales to consumers are facilitated through its brand and factory house stores, alongside its e-commerce websites. Under Armour maintains a global presence, operating in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Established in 1996, Under Armour, Inc. has its corporate headquarters in Baltimore, Maryland.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Kevin A. Plank
- Employees
- 14,100
- Website
- www.underarmour.com
- Address
- 101 Performance Drive, Baltimore, MD, 21230, US
Under Armour (U9RA) Earnings & Revenues
U9RA Earnings Call
Earnings Call SentimentNeutral
The call presented a substantial transformation agenda, with encouraging product, brand-engagement, cost-discipline, and selected franchise achievements. However, current operating performance remains under pressure, with declining revenue across major regions and channels, broad footwear weakness, elevated inventory, promotional conditions, reduced gross-margin expectations, and continued external and restructuring costs. The positive strategic initiatives and isolated areas of strength were balanced by significant near-term business challenges.
View all DE:U9RA earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 9 | 5 | 8 |
| Technical Analysis | 4 | 5 | 1 |
| Moving Averages | 5 | 0 | 7 |
