Consumer Demand Growth
Consumer demand for Mattel's products grew in every region, including the U.S., with an increase in gross billings in the international market.
Share Repurchase Program
Mattel repurchased $202 million of shares in the third quarter, bringing the total to $412 million for the year, with a target of $600 million for the full year.
New Product Launch Success
Strong starts for new product lines such as Mattel Brick Shop in building sets and Hot Wheel Speed Snap Track system in vehicles.
American Girl Growth
American Girl achieved its fourth consecutive quarter of growth, driven by strength in direct-to-consumer, omnichannel retail, and wholesale channels.
Digital Games and Entertainment Expansion
Progress on self-published digital games, new live-action television series, and strategic collaboration with OpenAI.
Global Licensing Rights and Market Share
Mattel awarded global licensing rights for K-Pop Demon Hunter's products and renewed multiyear licensing agreement for Disney Princess and Frozen franchises.
POS Growth
Point of Sale (POS) increased overall with growth in every region, including the U.S.
Toy Industry Growth
The toy industry grew high single digits in the third quarter, indicating strong momentum.