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Cherry AG (C3R) AI Stock Analysis

DE:C3R

Cherry AG

(XETRA:C3R)

Select Model
Rating:53Neutral
Price Target:EUR 0.61▼(-49.13% Downside)
Action:reiterated
Date:01/10/26

The overall score of 53 reflects severe financial stress, including deep losses and negative cash flows, which heavily weigh on the outlook. Technical indicators show mixed signals with a slight bearish bias, while valuation remains unattractive due to negative earnings. Minor positives such as revenue growth and debt reduction are insufficient to offset fundamental weaknesses.

Positive Factors
Diversified End MarketsServing automotive, industrial and consumer electronics across direct sales and OEM/ODM channels reduces concentration risk. This multi-industry footprint helps smooth revenue volatility, preserves customer options, and supports steadier demand and order flows over a multi-month horizon.
Negative Factors
Declining Revenue TrendA ~20% decline in recent revenue indicates loss of scale and potential weakening demand. Sustained revenue erosion pressures fixed-cost absorption, reduces investment capacity, and can accelerate margin deterioration and competitive disadvantage over several months if not reversed.

Cherry AG (C3R) vs. iShares MSCI Germany ETF (EWG)

-60%-50%-40%-30%-20%-10%0%10%20%DE:C3R-49.45%EWG+4.43%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
EUR 8.51M
Dividend Yield
―
Average Volume (3M)
3,129
Price to Earnings (P/E)
-0.1
Beta (1Y)
0.71
Revenue Growth
―
EPS Growth
―
Country
Germany
Employees
388
Sector
Technology
Sector Strength
61
Industry
Computer Hardware

Cherry AG Business Overview & Revenue Model

Company Description

Cherry SE, together with its subsidiaries, manufactures and sells computer input devices in Germany. The company offers keyboards, mice, desktop sets, headsets, microphones, keyboard and desktop switches, and terminals; accessories, such as covers an...

How the Company Makes Money

Cherry AG primarily makes money by selling (1) hardware peripherals under the CHERRY brand (e.g., keyboards and mice, including gaming-focused products), and (2) keyboard switch components and related parts to third-party manufacturers who integrate...

Cherry AG Financial Statement Overview

Summary

Cherry AG exhibits severe financial stress with deep losses (net margin -53.7%), eroding equity, and negative operating cash flow. Minor positives include 2.1% revenue growth and debt reduction, but profitability and cash generation weaknesses dominate. The composite score reflects these challenges.

Income Statement

20Very Negative

Balance Sheet

25Negative

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue66.14M110.45M126.46M132.51M168.53M36.26M
Gross Profit12.84M23.92M2.68M36.87M68.85M43.80M
EBITDA-8.64M-35.41M-115.22M11.29M40.74M1.96M
Net Income-18.56M-45.45M-126.88M-35.73M9.29M-7.57M
Balance Sheet
Total Assets116.96M168.14M238.55M379.07M410.98M290.53M
Cash, Cash Equivalents and Short-Term Investments4.65M16.37M46.08M92.85M109.68M22.93M
Total Debt37.85M43.32M65.76M62.39M64.57M95.54M
Total Liabilities78.54M90.62M116.44M127.24M117.83M147.95M
Stockholders Equity38.42M77.52M122.11M251.83M293.15M142.59M
Cash Flow
Free Cash Flow-4.50M-5.52M-35.17M-4.02M-1.87M2.10M
Operating Cash Flow-3.08M2.84M-27.88M5.77M7.82M4.81M
Investing Cash Flow8.42M-9.08M-10.81M-11.35M-14.43M-208.19M
Financing Cash Flow-5.38M-23.65M-7.87M-11.21M92.44M226.62M

Cherry AG Technical Analysis

Technical Analysis SentimentPositive
Last Price1.21

Price Trends

50DMA1.15Positive
100DMA1.19Positive
200DMA1.59Negative

Market Momentum

MACD-0.01Negative
RSI60.88Neutral
STOCH40.00Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:C3R, the sentiment is Positive. The current price of 1.21 is above the 20-day moving average (MA) of 1.09, above the 50-day MA of 1.15, and below the 200-day MA of 1.59, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 60.88 is Neutral, neither overbought nor oversold. The STOCH value of 40.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:C3R.

Cherry AG Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

DE:C3R against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
DE:MUBDE:MUB68NeutralEUR 612.39M17.2613.28%3.50%1.88%164.89%
Sector *61Neutral$37.18B12.37-10.20%1.83%8.50%-7.62%
DE:CEKDE:CEK56NeutralEUR 70.86M12.6917.72%2.25%0.96%17.86%
DE:C3RDE:C3R53NeutralEUR 19.03M-0.09-42.68%―――

* Technology Sector Average

Performance Comparison

-50%0%50%DE:C3RDE:GGSDE:V3SDE:CEKDE:MUBDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
DE:C3R and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
DE:C3RCherry AG1.21-1.18-49.45%
DE:GGSGigaset AG0.01-0.01-50.00%
DE:V3SVectron Systems AG13.200.836.69%
DE:CEKCeotronics AG Audio Video Data Communication8.88-4.92-35.64%
DE:MUBMuhlbauer Holding AG & Co. KGaA42.805.2413.95%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Jan 10, 2026