Doubledown Interactive Co (DDI) Monthly Active Users

Counts the distinct users who interact with the product in a month, indicating the overall size and reach of the player base. MAU trends reveal whether Doubledown is growing its audience, maintaining long‑term interest, or losing relevance. Comparing MAU to DAU helps assess engagement depth and potential for recurring revenue.

• Monthly Active Users
• Stock Price

Monthly Active Users fell steadily from 2021 through most of 2025, reflecting market maturity and restrained acquisition, but Q4 2025 shows a clear bounce tied to Wow Games integration, SuperNation iGaming expansion and a DTC ramp (management noted DTC >30% and higher payer conversion). That suggests recent MAU growth is product‑ and cross‑sell driven rather than broad re‑acquisition; however, lower average revenue per payer and management’s disciplined marketing mean this uptick may be lower‑quality and hinge on sustaining live‑ops/iGaming momentum without re‑inflating CAC.