Cricut Inc (CRCT) Revenue by Segment

Sales split between hardware (machines), consumables & accessories, and digital/subscription revenue, revealing which parts of the business drive growth and profit. Heavy reliance on machine sales increases cyclicality, while growth in consumables and subscriptions points to steadier, higher-margin revenue streams.

The company has clearly shifted reporting into a growing, more predictable Platform bucket while hardware and consumables revenue remains volatile and seasonal; what looked like lost Subscription/Accessories/Connected Machines lines are largely a reclassification into Platform and Products. Platform metrics show healthy ARPU and subscriber momentum that can de-risk future earnings, but recent gross-margin improvement was driven by one‑time items and product revenue weakness persists. Watch whether platform monetization and machine sell‑through sustainably replace cyclical product/accessory pressure and whether margins hold once nonrecurring benefits fade.