Coupang (CPNG) Active Customers

Indicates the number of unique customers making purchases, highlighting the company's market reach and customer base growth potential.

Active Customers has grown steadily over years but shows a recent sequential pullback to 23.9M in Q1 2026 — management attributes the QoQ decline to a data incident that knocked WOW memberships and says ~80% of lost members have been recovered with returning members spending at double‑digit rates. The long‑term customer expansion story remains intact, but near‑term revenue and margins will be muted by voucher redemptions and under‑utilized capacity; watch membership reactivation and spend per active customer to judge sustainable recovery.