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Prudential Financial (CH:PLL)
NYSE:PLL
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PLL
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Prudential Financial (PLL) Stock Forecast & Price Target

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PLL Analyst Ratings

Moderate Sell
14Ratings
Moderate Sell
0 Buy
10 Hold
4 Sell
Based on 14 analysts giving stock ratings to
Prudential
Financial
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

PLL Stock 12 Month Forecast

Average Price Target

$81.04
Based on 14 Wall Street analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $81.04 with a high forecast of $94.76 and a low forecast of $70.46. The average price target represents a ― change from the last price of ―.
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Highest Price Target$94.76Average Price Target$81.04Lowest Price Target$70.46
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Piper Sandler Analyst forecast on CH:PLL
John Barnidge
Piper Sandler
Piper Sandler
CHF85.04→CHF89.09
Hold
―
Reiterated
06/24/26
Analysts Offer Insights on Financial Companies: Prudential Financial (NYSE: PRU), CME Group (NASDAQ: CME) and AFLAC (NYSE: AFL)
Raymond James Analyst forecast on CH:PLL
Unknown Analyst
Raymond James
Not Ranked
Raymond James
―
Hold
―
Reiterated
06/18/26
Raymond James Reaffirms Their Hold Rating on Prudential Financial (PRU)
Argus Research Analyst forecast on CH:PLL
Kevin Heal
Argus Research
Argus Research
CHF84
Hold
―
Downgraded
06/08/26
Prudential downgraded to Hold from Buy at ArgusPrudential downgraded to Hold from Buy at Argus
Morgan Stanley Analyst forecast on CH:PLL
Bob Huang
Morgan Stanley
Morgan Stanley
CHF74.51
Sell
―
Reiterated
05/21/26
Prudential Financial (PRU) Receives a Sell from Morgan Stanley
KBW Analyst forecast on CH:PLL
Ryan Krueger
KBW
KBW
CHF80.99→CHF85.85
Hold
―
Reiterated
05/13/26
Prudential price target raised to $106 from $100 at Keefe BruyettePrudential price target raised to $106 from $100 at Keefe Bruyette
Wells Fargo Analyst forecast on CH:PLL
Wesley Carmichael
Wells Fargo
Wells Fargo
CHF75.32→CHF80.99
Sell
―
Reiterated
05/12/26
Wells Fargo Sticks to Their Sell Rating for Prudential Financial (PRU)
Mizuho Securities Analyst forecast on CH:PLL
Yaron Kinar
Mizuho Securities
Mizuho Securities
CHF77.75→CHF81.8
Hold
―
Reiterated
05/07/26
Prudential price target raised to $101 from $96 at MizuhoPrudential price target raised to $101 from $96 at Mizuho
UBS Analyst forecast on CH:PLL
Michael Ward CFA
UBS
UBS
CHF79.37→CHF74.51
Hold
―
Reiterated
05/06/26
UBS Sticks to Their Hold Rating for Prudential Financial (PRU)
Barclays Analyst forecast on CH:PLL
Alex Scott
Barclays
Barclays
CHF73.7→CHF72.89
Sell
―
Reiterated
05/06/26
Analysts' Opinions Are Mixed on These Financial Stocks: Prudential Financial (NYSE: PRU), TMX Group (Other OTC: TMXXF) and M&T Bank (NYSE: MTB)
BMO Capital Analyst forecast on CH:PLL
Jack Matten
BMO Capital
BMO Capital
CHF81.21→CHF70.46
Sell
―
Assigned
05/06/26
Analysts Offer Insights on Financial Companies: PayPal Holdings (NASDAQ: PYPL) and Prudential Financial (NYSE: PRU)
J.P. Morgan Analyst forecast on CH:PLL
Pablo Singzon
J.P. Morgan
J.P. Morgan
CHF94.76
Hold
―
Reiterated
05/04/26
Analysts Offer Insights on Financial Companies: Navient (NASDAQ: NAVI), Prudential Financial (NYSE: PRU) and Lendingtree (NASDAQ: TREE)
Jefferies Analyst forecast on CH:PLL
Suneet Kamath
Jefferies
Jefferies
CHF100.43→CHF79.37
Hold
―
Downgraded
04/22/26
Analysts Offer Insights on Financial Companies: Prudential Financial (NYSE: PRU) and Capital One Financial (NYSE: COF)
Bank of America Securities Analyst forecast on CH:PLL
Joshua Shanker
Bank of America Securities
Bank of America Securities
CHF90.71→CHF84.23
Hold
―
Reiterated
04/14/26
Bank of America Securities Remains a Hold on Prudential Financial (PRU)
Wolfe Research Analyst forecast on CH:PLL
Unknown Analyst
Wolfe Research
Not Ranked
Wolfe Research
―
Hold
―
Reiterated
04/06/26
Wolfe Research Remains a Hold on Prudential Financial (PRU)
TD Cowen Analyst forecast on CH:PLL
Andrew Kligerman
TD Cowen
TD Cowen
CHF91.52→CHF85.04
Hold
―
Assigned
03/05/26
TD Cowen Reaffirms Their Hold Rating on Prudential Financial (PRU)
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Piper Sandler Analyst forecast on CH:PLL
John Barnidge
Piper Sandler
Piper Sandler
CHF85.04→CHF89.09
Hold
―
Reiterated
06/24/26
Analysts Offer Insights on Financial Companies: Prudential Financial (NYSE: PRU), CME Group (NASDAQ: CME) and AFLAC (NYSE: AFL)
Raymond James Analyst forecast on CH:PLL
Unknown Analyst
Raymond James
Not Ranked
Raymond James
―
Hold
―
Reiterated
06/18/26
Raymond James Reaffirms Their Hold Rating on Prudential Financial (PRU)
Argus Research Analyst forecast on CH:PLL
Kevin Heal
Argus Research
Argus Research
CHF84
Hold
―
Downgraded
06/08/26
Prudential downgraded to Hold from Buy at ArgusPrudential downgraded to Hold from Buy at Argus
Morgan Stanley Analyst forecast on CH:PLL
Bob Huang
Morgan Stanley
Morgan Stanley
CHF74.51
Sell
―
Reiterated
05/21/26
Prudential Financial (PRU) Receives a Sell from Morgan Stanley
KBW Analyst forecast on CH:PLL
Ryan Krueger
KBW
KBW
CHF80.99→CHF85.85
Hold
―
Reiterated
05/13/26
Prudential price target raised to $106 from $100 at Keefe BruyettePrudential price target raised to $106 from $100 at Keefe Bruyette
Wells Fargo Analyst forecast on CH:PLL
Wesley Carmichael
Wells Fargo
Wells Fargo
CHF75.32→CHF80.99
Sell
―
Reiterated
05/12/26
Wells Fargo Sticks to Their Sell Rating for Prudential Financial (PRU)
Mizuho Securities Analyst forecast on CH:PLL
Yaron Kinar
Mizuho Securities
Mizuho Securities
CHF77.75→CHF81.8
Hold
―
Reiterated
05/07/26
Prudential price target raised to $101 from $96 at MizuhoPrudential price target raised to $101 from $96 at Mizuho
UBS Analyst forecast on CH:PLL
Michael Ward CFA
UBS
UBS
CHF79.37→CHF74.51
Hold
―
Reiterated
05/06/26
UBS Sticks to Their Hold Rating for Prudential Financial (PRU)
Barclays Analyst forecast on CH:PLL
Alex Scott
Barclays
Barclays
CHF73.7→CHF72.89
Sell
―
Reiterated
05/06/26
Analysts' Opinions Are Mixed on These Financial Stocks: Prudential Financial (NYSE: PRU), TMX Group (Other OTC: TMXXF) and M&T Bank (NYSE: MTB)
BMO Capital Analyst forecast on CH:PLL
Jack Matten
BMO Capital
BMO Capital
CHF81.21→CHF70.46
Sell
―
Assigned
05/06/26
Analysts Offer Insights on Financial Companies: PayPal Holdings (NASDAQ: PYPL) and Prudential Financial (NYSE: PRU)
J.P. Morgan Analyst forecast on CH:PLL
Pablo Singzon
J.P. Morgan
J.P. Morgan
CHF94.76
Hold
―
Reiterated
05/04/26
Analysts Offer Insights on Financial Companies: Navient (NASDAQ: NAVI), Prudential Financial (NYSE: PRU) and Lendingtree (NASDAQ: TREE)
Jefferies Analyst forecast on CH:PLL
Suneet Kamath
Jefferies
Jefferies
CHF100.43→CHF79.37
Hold
―
Downgraded
04/22/26
Analysts Offer Insights on Financial Companies: Prudential Financial (NYSE: PRU) and Capital One Financial (NYSE: COF)
Bank of America Securities Analyst forecast on CH:PLL
Joshua Shanker
Bank of America Securities
Bank of America Securities
CHF90.71→CHF84.23
Hold
―
Reiterated
04/14/26
Bank of America Securities Remains a Hold on Prudential Financial (PRU)
Wolfe Research Analyst forecast on CH:PLL
Unknown Analyst
Wolfe Research
Not Ranked
Wolfe Research
―
Hold
―
Reiterated
04/06/26
Wolfe Research Remains a Hold on Prudential Financial (PRU)
TD Cowen Analyst forecast on CH:PLL
Andrew Kligerman
TD Cowen
TD Cowen
CHF91.52→CHF85.04
Hold
―
Assigned
03/05/26
TD Cowen Reaffirms Their Hold Rating on Prudential Financial (PRU)
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Best Analysts Covering Prudential Financial

3 Months
Jack MattenBMO Capital
Success Rate
3/7 ratings generated profit
43%
Average Return
-0.50%
Copying Jack Matten's trades and holding each position for 3 Months would result in 42.86% of your transactions generating a profit, with an average return of -0.50% per trade.
1 Year
Jack MattenBMO Capital
Success Rate
3/7 ratings generated profit
43%
Average Return
-3.33%
Copying Jack Matten's trades and holding each position for 1 Year would result in 42.86% of your transactions generating a profit, with an average return of -3.33% per trade.
2 Years
Alex ScottBarclays
Success Rate
3/7 ratings generated profit
43%
Average Return
+6.19%
Copying Alex Scott's trades and holding each position for 2 Years would result in 42.86% of your transactions generating a profit, with an average return of +6.19% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

PLL Analyst Recommendation Trends

Rating
Feb 26
Mar 26
Apr 26
May 26
Jun 26
Strong Buy
0
0
0
0
0
Buy
0
0
0
0
0
Hold
21
23
26
24
22
Sell
2
2
5
9
9
Strong Sell
0
0
0
0
0
total
23
25
31
33
31
In the current month, PLL has received 0 Buy Ratings, 22 Hold Ratings, and 9 Sell Ratings. PLL average Analyst price target in the past 3 months is 81.04.
Each month's total comprises the sum of three months' worth of ratings.

PLL Financial Forecast

PLL Earnings Forecast

Next quarter’s earnings estimate for PLL is $2.73 with a range of $2.56 to $3.13. The previous quarter’s EPS was $2.93. PLL beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 65.60% of the time in the same period. In the last calendar year PLL has Performed in-line its overall industry.
Next quarter’s earnings estimate for PLL is $2.73 with a range of $2.56 to $3.13. The previous quarter’s EPS was $2.93. PLL beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 65.60% of the time in the same period. In the last calendar year PLL has Performed in-line its overall industry.

PLL Sales Forecast

Next quarter’s sales forecast for PLL is $11.67B with a range of $11.31B to $11.99B. The previous quarter’s sales results were $12.59B. PLL beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 79.60% of the time in the same period. In the last calendar year PLL has Performed in-line its overall industry.
Next quarter’s sales forecast for PLL is $11.67B with a range of $11.31B to $11.99B. The previous quarter’s sales results were $12.59B. PLL beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 79.60% of the time in the same period. In the last calendar year PLL has Performed in-line its overall industry.

PLL Stock Forecast FAQ

What is CH:PLL’s average 12-month price target, according to analysts?
Based on analyst ratings, Prudential Financial’s 12-month average price target is 81.04.
    What is CH:PLL’s upside potential, based on the analysts’ average price target?
    Currently there's no upside potential for CH:PLL, based on the analysts’ average price target.
    Can I see which stocks the top-ranking analysts are rating?
    Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
      How can I follow the stock ratings of top Wall Street analysts?
      Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
        Is Prudential Financial a Buy, Sell or Hold?
        Prudential Financial has a consensus rating of Moderate Sell, which is based on 0 buy ratings, 10 hold ratings and 4 sell ratings.
          What is Prudential Financial’s share price target?
          The average share price target for Prudential Financial is 81.04. This is based on 14 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
          The highest analyst share price target is $94.76 ,and the lowest forecast is $70.46. The average share price target represents N/A Increase from the current price of N/A.
            What do analysts say about Prudential Financial?
            Prudential Financial’s analyst rating consensus is a Moderate Sell. This is based on the ratings of 14 Wall Streets Analysts.
              How can I buy shares of Prudential Financial?
              To buy shares of CH:PLL, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.