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Planet Fitness Inc (CH:3PL)
NYSE:3PL

Planet Fitness (3PL) Price & Analysis

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3PL Stock Chart & Stats

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Bulls Say, Bears Say

Bulls Say
Cash GenerationStrong and consistent operating cash flow (~$432M TTM) and healthy free cash flow (~$267M TTM) provide durable internal funding for unit development, equipment placements, and investments in marketing/tech. Robust cash generation supports franchisee funding, working capital and strategic flexibility over multiple quarters.
Sustained ProfitabilityHigh EBITDA (~38%) and healthy net margins (~16.5%) reflect structural operating leverage from a low-cost, franchise-heavy model. Persistent profitability improves resilience through economic cycles, funds reinvestment, and underpins franchisor royalties and corporate-club cash flow, supporting stable long-term earnings generation.
Scalable Unit Growth PipelineMaintained guidance for 180–190 new clubs demonstrates a scalable franchising engine and a predictable pipeline for recurring royalty revenue. Continued club openings drive long-term system revenue growth, enhance brand reach and create recurring equipment and re-equip revenue streams that compound over time.
Bears Say
Weak Balance SheetPersistently negative stockholders' equity constrains financial flexibility and complicates conventional leverage metrics. This aggressive capitalization increases refinancing and covenant risk, reduces shock-absorbing capacity during downturns, and can limit ability to fund opportunistic investments or weather prolonged membership weakness.
Membership Momentum WeaknessA material shortfall in net member adds and elevated churn reduce the recurring revenue base that drives royalties and corporate-club income. Weak join momentum and higher attrition impair visibility into sustainable membership levels, pressuring long-term revenue growth and making franchisee economics and equipment demand less predictable.
Pricing & Strategy Execution RisksPausing a planned Black Card price increase limits near-term pricing power and organic revenue per member; withdrawing the multi-year algorithm signals strategy uncertainty. Combined with a noted marketing misalignment, these represent structural execution risks that can depress lifetime value and slow recovery of the core beginner member cohort.

Planet Fitness News

3PL FAQ

What was Planet Fitness Inc’s price range in the past 12 months?
Currently, no data Available
What is Planet Fitness Inc’s market cap?
Planet Fitness Inc’s market cap is CHF3.28B.
    When is Planet Fitness Inc’s upcoming earnings report date?
    Planet Fitness Inc’s upcoming earnings report date is Aug 11, 2026 which is in 48 days.
      How were Planet Fitness Inc’s earnings last quarter?
      Planet Fitness Inc released its earnings results on May 07, 2026. The company reported $0.591 earnings per share for the quarter, beating the consensus estimate of $0.503 by $0.089.
        Is Planet Fitness Inc overvalued?
        According to Wall Street analysts Planet Fitness Inc’s price is currently Undervalued. Get more investment ideas with TipRanks Premium
          Does Planet Fitness Inc pay dividends?
          Planet Fitness Inc does not currently pay dividends.
          What is Planet Fitness Inc’s EPS estimate?
          Planet Fitness Inc’s EPS estimate is 0.67.
            How many shares outstanding does Planet Fitness Inc have?
            Currently, no data Available
            What happened to Planet Fitness Inc’s price movement after its last earnings report?
            Planet Fitness Inc reported an EPS of $0.591 in its last earnings report, beating expectations of $0.503. Following the earnings report the stock price went same N/A.
              Which hedge fund is a major shareholder of Planet Fitness Inc?
              Currently, no hedge funds are holding shares in CH:3PL
              What is the TipRanks Smart Score and how is it calculated?
              Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                Company Description

                Planet Fitness Inc

                Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.

                Planet Fitness (3PL) Earnings & Revenues

                3PL Earnings Call

                Q1 2026
                0:00 / 0:00
                Earnings Call Sentiment|Neutral
                Mixed. The company delivered strong top-line growth (22% revenue increase), materially improved adjusted EBITDA (~20% YoY), significant equipment revenue upside (+123%), a healthy cash position and executed share repurchases. However, a meaningful shortfall in net member growth during the critical Q1 join period, elevated churn, a marketing misstep that missed the company’s core beginner demographic, regional competitive pressure, the decision to pause a Black Card price increase (reducing same-club sales outlook by ~150 bps), and the withdrawal of the multi-year algorithm tempered the upbeat financial results and led to a lowered 2026 outlook. Management has concrete corrective actions underway (creative agency change, data/AI investments, targeted marketing tests) but recovery in membership momentum is expected to take time.View all CH:3PL earnings summaries

                3PL Stock 12 Month Forecast

                Average Price Target

                $58.09
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