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Wayfair (CH:1WF)
:1WF
Switzerland Market
1WF
Wayfair
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Wayfair (1WF) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

1WF Analyst Ratings

Moderate Buy
26Ratings
Moderate Buy
17 Buy
9 Hold
0 Sell
Based on 26 analysts giving stock ratings to
Wayfair
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

1WF Stock 12 Month Forecast

Average Price Target

―
Based on 26 Wall Street analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is CHF101.73 with a high forecast of CHF125.62 and a low forecast of CHF74.08. The average price target represents a ― change from the last price of ―.
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Highest Price TargetCHF125.62Average Price TargetCHF101.73Lowest Price TargetCHF74.08
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Rosenblatt Securities Analyst forecast on CH:1WF
Unknown Analyst
Rosenblatt Securities
Not Ranked
Rosenblatt Securities
CHF100.66
Buy
―
Initiated
08/20/26
Wayfair initiated with a Buy at RosenblattWayfair initiated with a Buy at Rosenblatt
Citi Analyst forecast on CH:1WF
Ronald Josey
Citi
Citi
CHF76.5→CHF107.1
Buy
―
Reiterated
08/14/26
Wayfair Price Target Raised to $133 as U.S. Growth Accelerates and Profitability Improves, Supporting Buy/High-Risk Rating
Bernstein Analyst forecast on CH:1WF
Nikhil Devnani
Bernstein
Bernstein
CHF100.66
Buy
―
Upgraded
08/14/26
Analysts' Top NA Picks: CAMP4 Therapeutics Corporation (CAMP), Wayfair (W)
Oppenheimer Analyst forecast on CH:1WF
Unknown Analyst
Oppenheimer
Not Ranked
Oppenheimer
CHF115.96
Buy
―
Reiterated
08/11/26
Oppenheimer Remains a Buy on Wayfair (W)
UBS Analyst forecast on CH:1WF
Michael Lasser
UBS
UBS
CHF95.02→CHF125.62
Buy
―
Reiterated
08/05/26
Analysts Conflicted on These NA Names: Millrose Properties Inc Class A (NYSE: MRP), Wayfair (NYSE: W) and Bed Bath & Beyond (NYSE: BBBY)
BMO Capital Analyst forecast on CH:1WF
Brian Pitz
BMO Capital
BMO Capital
CHF84.55→CHF92.6
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $115 from $105 at BMO CapitalWayfair price target raised to $115 from $105 at BMO Capital
Canaccord Genuity Analyst forecast on CH:1WF
Maria Ripps
Canaccord Genuity
Canaccord Genuity
CHF92.6→CHF112.73
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $140 from $115 at CanaccordWayfair price target raised to $140 from $115 at Canaccord
J.P. Morgan Analyst forecast on CH:1WF
Christopher Horvers
J.P. Morgan
J.P. Morgan
CHF86.97→CHF100.66
Buy
―
Reiterated
08/05/26
JPMorgan ups Wayfair target, removes from Analyst Focus ListJPMorgan ups Wayfair target, removes from Analyst Focus List
Truist Financial Analyst forecast on CH:1WF
Youssef Squali
Truist Financial
Truist Financial
CHF79.72→CHF108.71
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $135 from $99 at TruistWayfair price target raised to $135 from $99 at Truist
Evercore ISI Analyst forecast on CH:1WF
Oliver Wintermantel
Evercore ISI
Evercore ISI
CHF80.52→CHF104.68
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $130 from $100 at Evercore ISIWayfair price target raised to $130 from $100 at Evercore ISI
Deutsche Bank Analyst forecast on CH:1WF
Kunal Madhukar
Deutsche Bank
Deutsche Bank
CHF60.39→CHF96.63
Hold
―
Assigned
08/05/26
Wayfair price target raised to $120 from $75 at Deutsche BankWayfair price target raised to $120 from $75 at Deutsche Bank
TD Cowen Analyst forecast on CH:1WF
John Blackledge
TD Cowen
TD Cowen
CHF60.39→CHF88.58
Hold
―
Assigned
08/05/26
Wayfair Price Target Raised to $110 as Improved Fundamentals Offset by Valuation Concerns, Supporting Hold Rating
Needham Analyst forecast on CH:1WF
Bernie McTernan
Needham
Needham
CHF66.84→CHF107.1
Buy
―
Reiterated
08/05/26
Analysts' Opinions Are Mixed on These NA Stocks: Suja Life, Inc. Class A (NASDAQ: SUJA), Wayfair (NYSE: W) and Figure Technology Solutions, Inc. Class A (NASDAQ: FIGR)
Goldman Sachs Analyst forecast on CH:1WF
Eric Sheridan
Goldman Sachs
Goldman Sachs
CHF63.61→CHF90.19
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $112 from $79 at Goldman SachsWayfair price target raised to $112 from $79 at Goldman Sachs
Robert W. Baird Analyst forecast on CH:1WF
Colin Sebastian
Robert W. Baird
Robert W. Baird
CHF61.2→CHF93.41
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $116 from $76 at BairdWayfair price target raised to $116 from $76 at Baird
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Rosenblatt Securities Analyst forecast on CH:1WF
Unknown Analyst
Rosenblatt Securities
Not Ranked
Rosenblatt Securities
CHF100.66
Buy
―
Initiated
08/20/26
Wayfair initiated with a Buy at RosenblattWayfair initiated with a Buy at Rosenblatt
Citi Analyst forecast on CH:1WF
Ronald Josey
Citi
Citi
CHF76.5→CHF107.1
Buy
―
Reiterated
08/14/26
Wayfair Price Target Raised to $133 as U.S. Growth Accelerates and Profitability Improves, Supporting Buy/High-Risk Rating
Bernstein Analyst forecast on CH:1WF
Nikhil Devnani
Bernstein
Bernstein
CHF100.66
Buy
―
Upgraded
08/14/26
Analysts' Top NA Picks: CAMP4 Therapeutics Corporation (CAMP), Wayfair (W)
Oppenheimer Analyst forecast on CH:1WF
Unknown Analyst
Oppenheimer
Not Ranked
Oppenheimer
CHF115.96
Buy
―
Reiterated
08/11/26
Oppenheimer Remains a Buy on Wayfair (W)
UBS Analyst forecast on CH:1WF
Michael Lasser
UBS
UBS
CHF95.02→CHF125.62
Buy
―
Reiterated
08/05/26
Analysts Conflicted on These NA Names: Millrose Properties Inc Class A (NYSE: MRP), Wayfair (NYSE: W) and Bed Bath & Beyond (NYSE: BBBY)
BMO Capital Analyst forecast on CH:1WF
Brian Pitz
BMO Capital
BMO Capital
CHF84.55→CHF92.6
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $115 from $105 at BMO CapitalWayfair price target raised to $115 from $105 at BMO Capital
Canaccord Genuity Analyst forecast on CH:1WF
Maria Ripps
Canaccord Genuity
Canaccord Genuity
CHF92.6→CHF112.73
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $140 from $115 at CanaccordWayfair price target raised to $140 from $115 at Canaccord
J.P. Morgan Analyst forecast on CH:1WF
Christopher Horvers
J.P. Morgan
J.P. Morgan
CHF86.97→CHF100.66
Buy
―
Reiterated
08/05/26
JPMorgan ups Wayfair target, removes from Analyst Focus ListJPMorgan ups Wayfair target, removes from Analyst Focus List
Truist Financial Analyst forecast on CH:1WF
Youssef Squali
Truist Financial
Truist Financial
CHF79.72→CHF108.71
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $135 from $99 at TruistWayfair price target raised to $135 from $99 at Truist
Evercore ISI Analyst forecast on CH:1WF
Oliver Wintermantel
Evercore ISI
Evercore ISI
CHF80.52→CHF104.68
Buy
―
Reiterated
08/05/26
Wayfair price target raised to $130 from $100 at Evercore ISIWayfair price target raised to $130 from $100 at Evercore ISI
Deutsche Bank Analyst forecast on CH:1WF
Kunal Madhukar
Deutsche Bank
Deutsche Bank
CHF60.39→CHF96.63
Hold
―
Assigned
08/05/26
Wayfair price target raised to $120 from $75 at Deutsche BankWayfair price target raised to $120 from $75 at Deutsche Bank
TD Cowen Analyst forecast on CH:1WF
John Blackledge
TD Cowen
TD Cowen
CHF60.39→CHF88.58
Hold
―
Assigned
08/05/26
Wayfair Price Target Raised to $110 as Improved Fundamentals Offset by Valuation Concerns, Supporting Hold Rating
Needham Analyst forecast on CH:1WF
Bernie McTernan
Needham
Needham
CHF66.84→CHF107.1
Buy
―
Reiterated
08/05/26
Analysts' Opinions Are Mixed on These NA Stocks: Suja Life, Inc. Class A (NASDAQ: SUJA), Wayfair (NYSE: W) and Figure Technology Solutions, Inc. Class A (NASDAQ: FIGR)
Goldman Sachs Analyst forecast on CH:1WF
Eric Sheridan
Goldman Sachs
Goldman Sachs
CHF63.61→CHF90.19
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $112 from $79 at Goldman SachsWayfair price target raised to $112 from $79 at Goldman Sachs
Robert W. Baird Analyst forecast on CH:1WF
Colin Sebastian
Robert W. Baird
Robert W. Baird
CHF61.2→CHF93.41
Hold
―
Reiterated
08/05/26
Wayfair price target raised to $116 from $76 at BairdWayfair price target raised to $116 from $76 at Baird
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Best Analysts Covering Wayfair

3 Months
Zachary FademWells Fargo
Success Rate
17/26 ratings generated profit
65%
Average Return
+3.92%
Copying Zachary Fadem's trades and holding each position for 3 Months would result in 65.38% of your transactions generating a profit, with an average return of +3.92% per trade.
1 Year
Oliver WintermantelEvercore ISI
Success Rate
18/21 ratings generated profit
86%
Average Return
+56.37%
Copying Oliver Wintermantel's trades and holding each position for 1 Year would result in 85.71% of your transactions generating a profit, with an average return of +56.37% per trade.
2 Years
Oliver WintermantelEvercore ISI
Success Rate
20/21 ratings generated profit
95%
Average Return
+79.99%
Copying Oliver Wintermantel's trades and holding each position for 2 Years would result in 95.24% of your transactions generating a profit, with an average return of +79.99% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

1WF Analyst Recommendation Trends

Rating
Apr 26
May 26
Jun 26
Jul 26
Aug 26
Strong Buy
11
13
12
10
0
Buy
19
9
10
14
27
Hold
14
13
12
10
13
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
44
35
34
34
40
In the current month, 1WF has received 27 Buy Ratings, 13 Hold Ratings, and 0 Sell Ratings. 1WF average Analyst price target in the past 3 months is 101.73.
Each month's total comprises the sum of three months' worth of ratings.

1WF Financial Forecast

1WF Earnings Forecast

Next quarter’s earnings estimate for 1WF is CHF0.63 with a range of CHF0.36 to CHF0.78. The previous quarter’s EPS was CHF0.77. 1WF beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 50.49% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.
Next quarter’s earnings estimate for 1WF is CHF0.63 with a range of CHF0.36 to CHF0.78. The previous quarter’s EPS was CHF0.77. 1WF beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 50.49% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.

1WF Sales Forecast

Next quarter’s sales forecast for 1WF is CHF2.72B with a range of CHF2.59B to CHF2.75B. The previous quarter’s sales results were CHF2.85B. 1WF beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 63.25% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.
Next quarter’s sales forecast for 1WF is CHF2.72B with a range of CHF2.59B to CHF2.75B. The previous quarter’s sales results were CHF2.85B. 1WF beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 63.25% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.

1WF Stock Forecast FAQ

What is CH:1WF’s average 12-month price target, according to analysts?
Based on analyst ratings, Wayfair’s 12-month average price target is 101.73.
    What is CH:1WF’s upside potential, based on the analysts’ average price target?
    Currently there's no upside potential for CH:1WF, based on the analysts’ average price target.
    Can I see which stocks the top-ranking analysts are rating?
    Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
      How can I follow the stock ratings of top Wall Street analysts?
      Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
        Is Wayfair a Buy, Sell or Hold?
        Wayfair has a consensus rating of Moderate Buy, which is based on 17 buy ratings, 9 hold ratings and 0 sell ratings.
          What is Wayfair’s share price target?
          The average share price target for Wayfair is 101.73. This is based on 26 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
          The highest analyst share price target is CHF125.62 ,and the lowest forecast is CHF74.08. The average share price target represents N/A Increase from the current price of N/A.
            What do analysts say about Wayfair?
            Wayfair’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 26 Wall Streets Analysts.
              How can I buy shares of Wayfair?
              To buy shares of CH:1WF, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.