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Wayfair (CH:1WF)
NYSE:1WF
Switzerland Market

Wayfair (1WF) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

1WF Analyst Ratings

Moderate Buy
25Ratings
Moderate Buy
17 Buy
8 Hold
0 Sell
Based on 25 analysts giving stock ratings to
Wayfair
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

1WF Stock 12 Month Forecast

Average Price Target

$77.08
Based on 25 Wall Street analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is $77.08 with a high forecast of $101.24 and a low forecast of $56.69. The average price target represents a change from the last price of .
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Highest Price Target$101.24Average Price Target$77.08Lowest Price Target$56.69
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
RBC Capital Analyst forecast on CH:1WF
RBC Capital
RBC Capital
CHF61.55
Hold
Reiterated
06/24/26
Analysts Offer Insights on Consumer Cyclical Companies: Wingstop (NASDAQ: WING) and Wayfair (NYSE: W)
Wells Fargo Analyst forecast on CH:1WF
Wells Fargo
Wells Fargo
CHF80.99
Buy
Reiterated
06/18/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Wayfair (NYSE: W) and eBay (NASDAQ: EBAY)
Bank of America Securities Analyst forecast on CH:1WF
Bank of America Securities
Bank of America Securities
CHF80.99
Buy
Reiterated
06/11/26
Analysts Are Bullish on These Consumer Cyclical Stocks: Light & Wonder (LNWO), Wayfair (W)
Truist Financial Analyst forecast on CH:1WF
Truist Financial
Truist Financial
Buy
Reiterated
06/08/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Best Buy Co (NYSE: BBY) and Wayfair (NYSE: W)
J.P. Morgan
CHF85.04
Buy
Reiterated
05/19/26
Analysts Offer Insights on Consumer Cyclical Companies: Home Depot (NYSE: HD), Temple & Webster Group Ltd (Other OTC: TPLWF) and Wayfair (NYSE: W)
Citi
CHF89.09CHF76.94
Buy
Assigned
05/19/26
Wayfair price target lowered to $95 from $110 at CitiWayfair price target lowered to $95 from $110 at Citi
Mizuho Securities Analyst forecast on CH:1WF
Mizuho Securities
Mizuho Securities
CHF89.09CHF72.89
Buy
Reiterated
05/08/26
Wayfair price target lowered to $90 from $110 at MizuhoWayfair price target lowered to $90 from $110 at Mizuho
Morgan Stanley Analyst forecast on CH:1WF
Morgan Stanley
Morgan Stanley
CHF89.09
Buy
Reiterated
05/05/26
Analysts Offer Insights on Consumer Cyclical Companies: Portillo's (NASDAQ: PTLO), Wayfair (NYSE: W) and Coupang (NYSE: CPNG)
Robert W. Baird Analyst forecast on CH:1WF
Robert W. Baird
Robert W. Baird
CHF68.84CHF61.55
Buy
Reiterated
05/04/26
Wayfair price target lowered to $76 from $85 at BairdWayfair price target lowered to $76 from $85 at Baird
Raymond James Analyst forecast on CH:1WF
Unknown Analyst
Raymond James
Not Ranked
Raymond James
CHF89.09
Buy
Reiterated
05/01/26
Raymond James Sticks to Its Buy Rating for Wayfair (W)
Deutsche Bank  Analyst forecast on CH:1WF
Unknown Analyst
Deutsche Bank
Not Ranked
Deutsche Bank
CHF72.89CHF60.74
Hold
Reiterated
05/01/26
Wayfair price target lowered to $75 from $90 at Deutsche BankWayfair price target lowered to $75 from $90 at Deutsche Bank
UBS
CHF105.29CHF93.14
Buy
Reiterated
05/01/26
Wayfair price target lowered to $115 from $130 at UBSWayfair price target lowered to $115 from $130 at UBS
Stifel Nicolaus Analyst forecast on CH:1WF
Stifel Nicolaus
Stifel Nicolaus
CHF68.84CHF66.41
Hold
Reiterated
05/01/26
Stifel Nicolaus Remains a Hold on Wayfair (W)
BMO Capital Analyst forecast on CH:1WF
BMO Capital
BMO Capital
CHF89.09CHF85.04
Hold
Reiterated
05/01/26
BMO Capital Reaffirms Their Hold Rating on Wayfair (W)
Canaccord Genuity Analyst forecast on CH:1WF
Canaccord Genuity
Canaccord Genuity
CHF101.24CHF93.14
Buy
Assigned
05/01/26
Wayfair price target lowered to $115 from $125 at CanaccordWayfair price target lowered to $115 from $125 at Canaccord
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
RBC Capital Analyst forecast on CH:1WF
RBC Capital
RBC Capital
CHF61.55
Hold
Reiterated
06/24/26
Analysts Offer Insights on Consumer Cyclical Companies: Wingstop (NASDAQ: WING) and Wayfair (NYSE: W)
Wells Fargo Analyst forecast on CH:1WF
Wells Fargo
Wells Fargo
CHF80.99
Buy
Reiterated
06/18/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Wayfair (NYSE: W) and eBay (NASDAQ: EBAY)
Bank of America Securities Analyst forecast on CH:1WF
Bank of America Securities
Bank of America Securities
CHF80.99
Buy
Reiterated
06/11/26
Analysts Are Bullish on These Consumer Cyclical Stocks: Light & Wonder (LNWO), Wayfair (W)
Truist Financial Analyst forecast on CH:1WF
Truist Financial
Truist Financial
Buy
Reiterated
06/08/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Best Buy Co (NYSE: BBY) and Wayfair (NYSE: W)
J.P. Morgan
CHF85.04
Buy
Reiterated
05/19/26
Analysts Offer Insights on Consumer Cyclical Companies: Home Depot (NYSE: HD), Temple & Webster Group Ltd (Other OTC: TPLWF) and Wayfair (NYSE: W)
Citi
CHF89.09CHF76.94
Buy
Assigned
05/19/26
Wayfair price target lowered to $95 from $110 at CitiWayfair price target lowered to $95 from $110 at Citi
Mizuho Securities Analyst forecast on CH:1WF
Mizuho Securities
Mizuho Securities
CHF89.09CHF72.89
Buy
Reiterated
05/08/26
Wayfair price target lowered to $90 from $110 at MizuhoWayfair price target lowered to $90 from $110 at Mizuho
Morgan Stanley Analyst forecast on CH:1WF
Morgan Stanley
Morgan Stanley
CHF89.09
Buy
Reiterated
05/05/26
Analysts Offer Insights on Consumer Cyclical Companies: Portillo's (NASDAQ: PTLO), Wayfair (NYSE: W) and Coupang (NYSE: CPNG)
Robert W. Baird Analyst forecast on CH:1WF
Robert W. Baird
Robert W. Baird
CHF68.84CHF61.55
Buy
Reiterated
05/04/26
Wayfair price target lowered to $76 from $85 at BairdWayfair price target lowered to $76 from $85 at Baird
Raymond James Analyst forecast on CH:1WF
Unknown Analyst
Raymond James
Not Ranked
Raymond James
CHF89.09
Buy
Reiterated
05/01/26
Raymond James Sticks to Its Buy Rating for Wayfair (W)
Deutsche Bank  Analyst forecast on CH:1WF
Unknown Analyst
Deutsche Bank
Not Ranked
Deutsche Bank
CHF72.89CHF60.74
Hold
Reiterated
05/01/26
Wayfair price target lowered to $75 from $90 at Deutsche BankWayfair price target lowered to $75 from $90 at Deutsche Bank
UBS
CHF105.29CHF93.14
Buy
Reiterated
05/01/26
Wayfair price target lowered to $115 from $130 at UBSWayfair price target lowered to $115 from $130 at UBS
Stifel Nicolaus Analyst forecast on CH:1WF
Stifel Nicolaus
Stifel Nicolaus
CHF68.84CHF66.41
Hold
Reiterated
05/01/26
Stifel Nicolaus Remains a Hold on Wayfair (W)
BMO Capital Analyst forecast on CH:1WF
BMO Capital
BMO Capital
CHF89.09CHF85.04
Hold
Reiterated
05/01/26
BMO Capital Reaffirms Their Hold Rating on Wayfair (W)
Canaccord Genuity Analyst forecast on CH:1WF
Canaccord Genuity
Canaccord Genuity
CHF101.24CHF93.14
Buy
Assigned
05/01/26
Wayfair price target lowered to $115 from $125 at CanaccordWayfair price target lowered to $115 from $125 at Canaccord
Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector
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GELYFGeely Automobile Holdings
SGISomnigroup International
Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Wayfair

3 Months
Zachary FademWells Fargo
Success Rate
16/25 ratings generated profit
64%
Average Return
+3.35%
Copying Zachary Fadem's trades and holding each position for 3 Months would result in 64.00% of your transactions generating a profit, with an average return of +3.35% per trade.
1 Year
Success Rate
16/20 ratings generated profit
80%
Average Return
+50.65%
Copying Oliver Wintermantel's trades and holding each position for 1 Year would result in 80.00% of your transactions generating a profit, with an average return of +50.65% per trade.
2 Years
Success Rate
18/20 ratings generated profit
90%
Average Return
+58.58%
Copying Oliver Wintermantel's trades and holding each position for 2 Years would result in 90.00% of your transactions generating a profit, with an average return of +58.58% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

1WF Analyst Recommendation Trends

Rating
Feb 26
Mar 26
Apr 26
May 26
Jun 26
Strong Buy
8
9
11
13
12
Buy
21
23
19
12
13
Hold
12
10
14
12
11
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
41
42
44
37
36
In the current month, 1WF has received 25 Buy Ratings, 11 Hold Ratings, and 0 Sell Ratings. 1WF average Analyst price target in the past 3 months is 77.08.
Each month's total comprises the sum of three months' worth of ratings.

1WF Financial Forecast

1WF Earnings Forecast

Next quarter’s earnings estimate for 1WF is $0.70 with a range of $0.38 to $0.84. The previous quarter’s EPS was $0.21. 1WF beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.
Next quarter’s earnings estimate for 1WF is $0.70 with a range of $0.38 to $0.84. The previous quarter’s EPS was $0.21. 1WF beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.

1WF Sales Forecast

Next quarter’s sales forecast for 1WF is $2.78B with a range of $2.74B to $2.84B. The previous quarter’s sales results were $2.36B. 1WF beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.
Next quarter’s sales forecast for 1WF is $2.78B with a range of $2.74B to $2.84B. The previous quarter’s sales results were $2.36B. 1WF beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year 1WF has Performed in-line its overall industry.

1WF Stock Forecast FAQ

What is CH:1WF’s average 12-month price target, according to analysts?
Based on analyst ratings, Wayfair’s 12-month average price target is 77.08.
    What is CH:1WF’s upside potential, based on the analysts’ average price target?
    Currently there's no upside potential for CH:1WF, based on the analysts’ average price target.
    Can I see which stocks the top-ranking analysts are rating?
    Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
      How can I follow the stock ratings of top Wall Street analysts?
      Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
        Is Wayfair a Buy, Sell or Hold?
        Wayfair has a consensus rating of Moderate Buy, which is based on 17 buy ratings, 8 hold ratings and 0 sell ratings.
          What is Wayfair’s share price target?
          The average share price target for Wayfair is 77.08. This is based on 25 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
          The highest analyst share price target is $101.24 ,and the lowest forecast is $56.69. The average share price target represents N/A Increase from the current price of N/A.
            What do analysts say about Wayfair?
            Wayfair’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 25 Wall Streets Analysts.
              How can I buy shares of Wayfair?
              To buy shares of CH:1WF, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.