Bonjour Holdings (BJURF) Stock Price & Analysis
BJURF Stock Chart & Stats
- Day’s Range
- $0.10 - $0.10
- 52-Week Range
- $0.10 - $27.84
- Previous Close
- $0.10
- Volume
- N/A
- Average Volume (3M)
- 0
- Market Cap
- $8.10M
- Enterprise Value
- -$160.96M
- Total Cash (Recent Filing)
- $258.94M
- Total Debt (Recent Filing)
- $67.98M
- Price to Earnings (P/E)
- 0.5
- Beta
- 27.37
- Next Earnings
- Apr 01, 2027 (Est.)
- EPS Estimate
- N/A
- Last Dividend Ex-Date
- Sep 08, 2016
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Lower Leverage
Debt reduction has improved the balance sheet from earlier periods of extreme stress and provides more financial flexibility than before. Although losses remain a concern, the lower leverage base may reduce pressure on financing capacity and interest-related obligations over the next several quarters.
Healthy Gross Margin
A gross margin near 36% indicates that the merchandise offering retains meaningful value after product costs. This gives Bonjour a base from which to address operating expenses, and preserves potential earnings leverage if revenue stabilizes and the cost structure improves.
Omnichannel Product Breadth
Bonjour combines physical retail and e-commerce with a broad beauty and lifestyle assortment, creating multiple routes to reach consumers and reducing reliance on one product category. This operating model can support customer cross-selling and provide a platform for recovery if demand improves.
Bears Say
Revenue Decline
A second consecutive period of weakening revenue would reduce the scale available to absorb fixed operating costs and makes a near-term earnings recovery more difficult. Continued contraction also signals pressure on the business model and limits the resources available for reinvestment.
Deep Losses
The swing from profitability in 2022–2023 to very large losses in 2024–2025 demonstrates weak earnings stability and elevated execution risk. A net margin near -116% indicates that gross profit is being overwhelmed below that line, making sustainable profitability uncertain.
Persistent Cash Burn
Persistent negative operating and free cash flow means the company is not funding its operations internally, even though the 2025 deficit was less severe than in 2024. Ongoing cash consumption can erode financial flexibility and increase reliance on external funding or existing resources.
Bonjour Holdings News
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Company Description
Bonjour Holdings
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad customer base. Its comprehensive product selection features skincare, nutritional supplements, hair and body care items, cosmetics, and fragrances. Additionally, it offers various lifestyle products and snack foods, frequently imported from Japan, Korea, and Taiwan, to meet diverse consumer demands. As of December 31, 2020, Bonjour Holdings operated 24 retail outlets across Hong Kong and Macau, supplemented by a robust online sales platform. Beyond its core business, the company also participates in property holding activities. Established in 1991, Bonjour Holdings Limited is headquartered in Tsuen Wan, Hong Kong.
- Sector
- Consumercyclical
- Industry
- Specialty Retail
- CEO
- Iu Ming Wong
- Employees
- 58
- Website
- corp.bonjourhk.com
- Address
- HK
Bonjour Holdings (BJURF) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 4 | 0 | 14 |
| Technical Analysis | 3 | 0 | 3 |
| Moving Averages | 1 | 0 | 11 |






