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boohoo group (BHOOY) AI Stock Analysis
boohoo group
(Other OTC:BHOOY)
The overall score is low primarily because the company’s fundamentals are severely strained: persistent losses, rising leverage, negative equity, and deteriorating cash flows create substantial financial and solvency risk. This is partially offset by a constructive technical picture, with the share trading in an established uptrend and momentum indicators supporting near-term strength, but the fragile balance sheet and lack of earnings or dividend support keep the risk–reward profile challenging and cap the score.
boohoo group (BHOOY) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $428.15M
- Dividend Yield
- ―
- Average Volume (3M)
- ―
- Price to Earnings (P/E)
- -5.3
- Beta (1Y)
- 1.49
- Revenue Growth
- 125.36%
- EPS Growth
- 64.94%
- Country
- US
- Employees
- 3,601
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Apparel - Retail
boohoo group Business Overview & Revenue Model
Company Description
boohoo group plc operates as a prominent online fashion retailer, with its various subsidiaries reaching consumers across the United Kingdom, the wider European market, the United States, and internationally. The company is engaged in the design, pro...
How the Company Makes Money
boohoo group makes money primarily by selling fashion and related products directly to consumers through its brand-specific e-commerce sites and apps. Revenue is recognized mainly from product sales (apparel, footwear, accessories and adjacent catego...
boohoo group Earnings Call Summary
The earnings call highlighted significant progress in core brands and operational efficiencies, particularly with Debenhams' marketplace and improved EBITDA margins. However, it also acknowledged challenges such as revenue decline and issues in the U.S. market. The sentiment is cautiously optimistic with a positive outlook for growth.
Q4-2024 Updates
Positive Updates
Negative Updates
Company Guidance
The earnings call for BOO.L provided comprehensive guidance on the company's financial performance and strategic direction for the fiscal year 2024. The executives highlighted a 17% decline in headline revenue but noted stronger performance in core brands, which are on an accelerated path towards growth. The company successfully increased its EBITDA margin to 4% and completed significant capital expenditure projects, enhancing capacity and efficiency. The focus remains on achieving GBP 125 million in annualized savings by FY '25, with a rigorous cost assessment already underway. BOO.L's strategic shift to a marketplace model with Debenhams is yielding positive results, as over 50% of sales now come from third-party brands, contributing to a 13% decline in GMV, less than the net revenue decline. The company is poised to benefit from improving consumer demand and cost deflation in FY '25, with a targeted return to GMV growth and improvements in EBITDA margins, further supported by a strong balance sheet and reduced CapEx spend.
boohoo group Financial Statement Overview
Summary
Financial performance is very weak: revenues have only recently rebounded, but profitability remains deeply negative, the balance sheet shows shrinking assets, high debt and negative equity, and cash generation has turned consistently negative, indicating elevated solvency and liquidity risk despite reasonable gross margins.
Income Statement
38NegativeBalance Sheet
22NegativeCash Flow
35Negative| Breakdown | TTM | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.03B | 911.80M | 790.30M | 1.46B | 1.77B | 1.98B |
| Gross Profit | 492.49M | 419.81M | 389.70M | 756.10M | 895.20M | 1.04B |
| EBITDA | 45.66M | 48.82M | -184.90M | -53.70M | -10.80M | 63.20M |
| Net Income | -78.78M | -107.69M | -326.40M | -137.80M | -75.60M | -4.00M |
Balance Sheet | ||||||
| Total Assets | 505.49M | 458.35M | 525.90M | 1.08B | 1.23B | 998.40M |
| Cash, Cash Equivalents and Short-Term Investments | 46.95M | 52.13M | 44.70M | 230.00M | 332.00M | 115.50M |
| Total Debt | 214.71M | 219.82M | 243.10M | 446.90M | 463.60M | 151.90M |
| Total Liabilities | 533.92M | 516.09M | 522.00M | 795.70M | 825.70M | 534.10M |
| Stockholders Equity | -28.43M | -57.73M | 3.90M | 279.70M | 400.00M | 464.30M |
Cash Flow | ||||||
| Free Cash Flow | 1.21M | -25.55M | -34.00M | -62.90M | 45.50M | -251.20M |
| Operating Cash Flow | 3.53M | -22.97M | -12.70M | 1.90M | 136.70M | 10.30M |
| Investing Cash Flow | -12.87M | -10.84M | 32.20M | -54.80M | -103.30M | -261.50M |
| Financing Cash Flow | 26.68M | 42.26M | -202.90M | -48.00M | 196.20M | 76.50M |
boohoo group Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BHOOY, the sentiment is Positive. The current price of 6.83 is above the 20-day moving average (MA) of 6.65, above the 50-day MA of 6.32, and above the 200-day MA of 5.75, indicating a bullish trend. The MACD of 0.18 indicates Negative momentum. The RSI at 56.32 is Neutral, neither overbought nor oversold. The STOCH value of 79.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BHOOY.
boohoo group Peers Comparison
Overall Rating
TLYS52Neutral
AKA50Neutral
LVLU48Neutral- BHOOY47Neutral
CURV42Neutral
CATO39Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| TLYS | 52Neutral | $128.77M | 59.30 | 2.37% | ― | 6.07% | ― |
| AKA | 50Neutral | $111.89M | -4.10 | -26.90% | ― | 0.91% | 1.04% |
| LVLU | 48Neutral | $32.76M | -3.88 | -903.25% | ― | -10.40% | 83.52% |
| BHOOY | 47Neutral | $523.16M | -5.27 | 183.74% | ― | 125.36% | 64.94% |
| CURV | 42Neutral | $243.32M | -26.99 | 4.27% | ― | -11.16% | -384.28% |
| CATO | 39Underperform | $46.00M | -7.70 | -3.39% | ― | -1.10% | 70.99% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| BHOOY | boohoo group Plc Unsponsored ADR | 6.83 | 3.70 | 118.27% | |
| CATO | Cato Corporation | 2.31 | -1.55 | -40.16% | |
| TLYS | Tilly's | 4.21 | 2.72 | 182.55% | |
| CURV | Torrid Holdings, Inc. | 2.44 | 1.18 | 93.65% | |
| AKA | A.K.A. Brands Holding Corp. | 10.18 | -1.93 | -15.94% | |
| LVLU | Lulu's Fashion Lounge Holdings, Inc. | 11.41 | 6.91 | 153.56% |
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Sep 18, 2026