Southern Cross Media Group Limited stock analysis
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Southern Cross Media Group Limited (SMG) Share Price & Analysis
SMG Stock Chart & Stats
- Day’s Range
- AUD 0.47 - AUD 0.48
- 52-Week Range
- AUD 0.46 - AUD 0.85
- Previous Close
- AUD 0.48
- Volume
- N/A
- Average Volume (3M)
- 140.96K
- Market Cap
- AUD 227.42M
- Enterprise Value
- AUD 892.53M
- Total Cash (Recent Filing)
- AUD 142.24M
- Total Debt (Recent Filing)
- AUD 790.59M
- Price to Earnings (P/E)
- ―
- Beta
- 0.68
- Next Earnings
- Mar 03, 2027 (Est.)
- EPS Estimate
- N/A
- Last Dividend Ex-Date
- Sep 03, 2025
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Revenue Scale
The substantial increase in annual revenue demonstrates a much larger operating scale and shows that the business can generate significant top-line activity. If sustained, this expanded revenue base can improve the ability to spread fixed costs and support investment across its media platforms.
Operating Profitability
Positive EBIT and EBITDA margins indicate that the underlying operations continued to produce earnings before financing and other below-operating effects. This provides an operating foundation that could support recovery in net profitability if revenue quality and cash conversion improve.
Diversified Media Monetization
The ability to package advertising across radio, streaming, podcasts, digital formats, and regional television gives SXL several audience and inventory channels. This broad commercial offering can increase advertiser reach and create a more durable platform than reliance on a single format.
Bears Say
Higher Leverage
The sharp increase in leverage has materially reduced financial flexibility and leaves the company more exposed if operating conditions soften. A higher debt burden can absorb more future cash generation through financing needs, constraining investment and limiting room to manage weaker results.
Weaker Cash Generation
The steep deterioration in operating and free cash flow signals weaker cash conversion and leaves a thinner internal funding cushion. With leverage already elevated, persistently lower cash generation could make it harder to support debt obligations, capital needs, and shareholder distributions.
Earnings Volatility
Revenue growth has not translated into consistent bottom-line profitability, with earnings fluctuating between profitable and loss-making periods. This instability reduces confidence in recurring earnings power and makes future cash generation and capital allocation harder to plan over the medium term.
Southern Cross Media Group Limited News
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Southern Cross Media Group Limited Stock Smart Score
Company Description
Southern Cross Media Group Limited
Southern Cross Media Group Limited (SXL.AX) is an Australian media entity specializing in the production of audio content for both traditional broadcast and digital distribution channels. Its operations are divided into two primary areas: Audio and Television. The company's extensive audio portfolio includes ownership of 99 radio stations spanning FM, AM, and DAB+ frequencies, supplemented by 34 regional radio stations. It also manages LiSTNR, a comprehensive digital audio platform providing access to radio, podcasts, music, and news. Additionally, Southern Cross Media Group handles sales representation for leading audio services such as SoundCloud and Sonos Radio. Within its television division, it transmits 93 free-to-air TV signals across regional Australia. The company further extends its reach by delivering national and local entertainment and news content via social media, live events, and its digital platforms. Incorporated in 2005 and previously known as Macquarie Media Group, the firm is based in South Melbourne, Australia.
- Sector
- Communicationservices
- Industry
- Broadcasting
- CEO
- Rohan Lund
- Employees
- 2,342
- Website
- www.sca.com.au
- Address
- 101 Moray Street, Melbourne, VIC, 3205, AU
SMG Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 3 | 5 | 14 |
| Technical Analysis | 3 | 5 | 2 |
| Moving Averages | 0 | 0 | 12 |






