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Mcpherson'S Limited (AU:MCP)
ASX:MCP
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Mcpherson'S Limited (MCP) AI Stock Analysis

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AU:MCP

Mcpherson'S Limited

(Sydney:MCP)

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Neutral 43 (OpenAI - Gpt-5.6Sol)
Rating:43Neutral
Price Target:
AU$0.14
▼(-43.75% Downside)
Action:Reiterated
Date:08/28/26
The score is driven primarily by weak financial performance—multi-year revenue decline, persistent losses, and fading cash generation—partly offset by reduced debt and manageable leverage. Technicals also weigh on the score with the stock trading below key moving averages and negative MACD. Valuation offers limited support given the negative P/E and no dividend yield data.
Positive Factors
Debt Reduction
Substantial debt reduction lowers interest and refinancing pressure, giving the company greater financial flexibility while it works to restore profitability and stabilize its consumer-products operations.
Negative Factors
Multi-Year Revenue Decline
The sustained contraction in sales points to weakening product demand, distribution, or retail execution rather than a temporary fluctuation. A smaller revenue base makes it harder to absorb fixed costs and rebuild sustainable margins.
Read all positive and negative factors
Positive Factors
Negative Factors
Debt Reduction
Substantial debt reduction lowers interest and refinancing pressure, giving the company greater financial flexibility while it works to restore profitability and stabilize its consumer-products operations.
Read all positive factors

Mcpherson'S Limited (MCP) vs. iShares MSCI Australia ETF (EWA)

Mcpherson'S Limited Business Overview & Revenue Model

Company Description
McPherson's Limited is a company dedicated to distributing a wide array of health, beauty, and personal care products across Australia, New Zealand, Asia, and international markets. Their extensive portfolio includes cosmetics, haircare solutions,...
How the Company Makes Money
McPherson’s makes money primarily by selling branded consumer products through retail and wholesale channels. Revenue is generated when the company supplies its owned (and/or distributed) brands to retailers and other customers, with earnings driv...

Mcpherson'S Limited Financial Statement Overview

Summary
Financial performance is weak: revenue has declined for multiple years and profitability deteriorated from a small profit (FY2022) to sizable losses through FY2026, with negative operating earnings/EBITDA recently. Balance sheet leverage is improved with debt reduced materially, but equity and assets have shrunk significantly. Cash flow has weakened, with operating cash flow fading and free cash flow turning slightly negative in FY2026.
Income Statement
24
Negative
Balance Sheet
58
Neutral
Cash Flow
45
Neutral
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue118.31M138.99M144.63M155.23M214.00M
Gross Profit39.72M80.45M35.09M47.77M90.80M
EBITDA-663.00K-6.99M-4.92M3.10M7.44M
Net Income-20.26M-15.04M-15.99M-5.06M333.00K
Balance Sheet
Total Assets96.91M117.21M146.90M190.06M215.76M
Cash, Cash Equivalents and Short-Term Investments5.11M9.48M24.77M7.03M13.14M
Total Debt6.19M7.30M19.85M25.45M29.38M
Total Liabilities45.14M44.23M57.26M80.61M94.95M
Stockholders Equity51.77M72.98M89.64M109.45M120.81M
Cash Flow
Free Cash Flow-49.00K1.57M9.64M4.70M16.32M
Operating Cash Flow675.00K2.21M12.34M6.55M18.57M
Investing Cash Flow-1.29M-3.62M16.29M-1.85M-2.25M
Financing Cash Flow-3.78M-13.91M-10.90M-10.91M-10.59M

Mcpherson'S Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.24
Price Trends
50DMA
0.14
Negative
100DMA
0.14
Negative
200DMA
0.17
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
40.19
Neutral
STOCH
12.00
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Negative. The current price of 0.24 is above the 20-day moving average (MA) of 0.14, above the 50-day MA of 0.14, and above the 200-day MA of 0.17, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 40.19 is Neutral, neither overbought nor oversold. The STOCH value of 12.00 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
46
Neutral
AU$19.09M-11.75-50.40%28.77%60.40%
46
Neutral
AU$13.33M-1.79-88.51%11.96%-81.99%
45
Neutral
AU$3.92M-1.10-43.04%-29.84%22.51%
43
Neutral
AU$18.35M-0.86-33.14%-14.87%-35.60%
41
Neutral
AU$12.13M-0.67-430.23%-50.64%-72.00%
39
Underperform
AU$18.02M-5.401795.70%0.72%-486.96%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MCP
Mcpherson'S Limited
0.13
-0.14
-50.94%
AU:PTL
Pental Ltd.
0.02
-0.03
-52.08%
AU:ZNO
Zoono Group Limited
0.05
0.02
46.88%
AU:SKN
Skin Elements Limited
AU:NUC
Nuchev Pty Ltd
0.09
-0.06
-43.33%
AU:HCT
Holista Colltech Limited
0.05
-0.06
-55.24%

Mcpherson'S Limited Corporate Events

McPherson’s Faces Court Declarations Over Disclosure Breaches
Aug 28, 2026
McPherson’s Limited has announced that the Federal Court of Australia has made declarations and orders in proceedings brought by the Australian Securities and Investments Commission regarding the company’s continuous disclosure obligat...
McPherson’s Details Basis of FY26 Financial Results and Reporting Metrics
Aug 26, 2026
McPherson’s Limited has released its FY26 financial results presentation, outlining key performance measures and the basis of its reporting to the market. The company explains that the information is general in nature, current as at the pres...
McPherson’s Sets Date for FY26 Results and Investor Briefing
Aug 19, 2026
McPherson’s Limited has scheduled the release of its full-year results for the 12 months to 30 June 2026 on 27 August 2026, offering investors a key update on the performance of its health and beauty portfolio. The company will host a confer...
McPherson’s Requests Trading Halt Ahead of ASIC Court Decision
Aug 13, 2026
McPherson’s Limited has requested an immediate trading halt in its securities on the ASX, effective prior to the commencement of trading on 13 August 2026. The halt is sought in accordance with ASX Listing Rule 17.1, reflecting the company&#...
McPherson’s flags weaker FY26 earnings amid model transition and brand impairments
Jul 13, 2026
McPherson’s Limited expects FY26 revenue from continuing operations to fall to about $115 million to $120 million from $139 million in FY25, with underlying EBITDA declining to between $4 million and $4.5 million and net cash easing to $4.5 ...
McPherson’s Updates Daily On-Market Share Buy-Back
Jun 29, 2026
McPherson’s Limited has provided an updated notification to the ASX on its ongoing on-market share buy-back program for ordinary fully paid shares under the code MCP. The latest filing reports that a total of 4,875,130 shares had been repurc...
McPherson’s Performance Rights Lapse After Unmet Conditions
Jun 26, 2026
McPherson’s Limited has confirmed the lapse of 4,079,867 performance rights identified under the ASX security code MCPAJ, following the non-satisfaction or incapacity of the conditions attached to these rights. The cessation of these conditi...
McPherson’s Expands On-Market Buy-Back with Daily ASX Update
Jun 9, 2026
McPherson’s Limited has continued its on-market share buy-back program, as disclosed in its latest Appendix 3C update to the Australian Securities Exchange. The company reported that it had repurchased a total of 4,655,130 ordinary fully pai...
McPherson’s Continues On-Market Share Buy-Back Program
Jun 8, 2026
McPherson’s Limited has continued its on-market share buy-back program, focusing on ordinary fully paid shares under the ASX code MCP as part of its ongoing capital management strategy. The latest daily notification reports that a cumulative...
McPherson’s Updates Market on Ongoing On-Market Share Buy-Back
Jun 3, 2026
McPherson’s Limited has provided an updated notification to the market regarding its ongoing on-market share buy-back program for its ordinary fully paid shares. The company reported that a total of 4,555,130 shares had been bought back prio...
McPherson’s Continues On‑Market Share Buy‑Back with Daily Purchases
May 28, 2026
McPherson’s Limited has continued its on-market share buy-back of ordinary fully paid shares, reporting that it has repurchased a cumulative 4,495,130 shares prior to the latest trading day. The company disclosed that a further 60,000 shares...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 28, 2026