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Market Herald Ltd (GUM) AI Stock Analysis
Market Herald Ltd
(ASX:GUM)
The overall score is driven primarily by a solid but still normalizing financial profile: the company has a moderate, improving balance sheet and recent progress toward stable profitability and positive cash generation, but with a clear history of earnings and cash flow volatility that keeps risk elevated. Technical indicators are a meaningful drag, as the price sits above key shorter‑term moving averages yet the very high RSI indicates overbought conditions and a heightened chance of near‑term downside rather than a low‑risk entry point. Valuation is moderately supportive, with a low P/E suggesting reasonable pricing, but the past instability of profits tempers the appeal and keeps the stock in the middle of the scoring range rather than a high‑conviction opportunity.
Market Herald Ltd (GUM) vs. iShares MSCI Australia ETF (EWA)
- Market Cap
- AUD 28.91M
- Dividend Yield
- ―
- Average Volume (3M)
- 26.72K
- Price to Earnings (P/E)
- 7.0
- Beta (1Y)
- 0.13
- Revenue Growth
- -6.50%
- EPS Growth
- ―
- Country
- Australia
- Employees
- 25
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Internet Content & Information
Market Herald Ltd Business Overview & Revenue Model
Company Description
Founded in Sydney in 2016, Gumtree Australia Markets Limited manages a digital enterprise providing business news and investor relations platforms for both Australian and global users. The company, which operated as The Market Limited until its rebra...
Market Herald Ltd Financial Statement Overview
Summary
Revenue has grown strongly over the longer term but declined from its 2024 peak, and profitability has been volatile with alternating profit and loss years, indicating an improving yet still unstable earnings profile. The balance sheet is a relative strength, with equity consistently above debt and leverage moderating by 2026, supporting resilience despite past asset and equity declines. Cash generation has recently improved, with positive and rising operating and free cash flow in 2025–2026, but the short, volatile history of cash flows limits confidence in long‑term consistency.
Income Statement
63PositiveBalance Sheet
72PositiveCash Flow
60Neutral| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 69.59M | 69.59M | 74.43M | 91.47M | 81.62M | 23.00M |
| Gross Profit | 68.67M | 68.67M | 20.62M | 91.47M | 81.62M | 23.00M |
| EBITDA | 7.80M | 7.80M | 6.03M | -2.28M | 12.01M | 15.76M |
| Net Income | 4.14M | 4.14M | -1.46M | -6.95M | 4.35M | 10.84M |
Balance Sheet | ||||||
| Total Assets | 111.16M | 111.16M | 113.33M | 148.38M | 167.34M | 57.80M |
| Cash, Cash Equivalents and Short-Term Investments | 1.18M | 1.18M | 3.76M | 9.39M | 19.48M | 25.63M |
| Total Debt | 32.47M | 32.47M | 36.02M | 42.25M | 51.58M | 9.86M |
| Total Liabilities | 55.44M | 55.44M | 61.75M | 81.49M | 92.86M | 24.71M |
| Stockholders Equity | 55.71M | 55.71M | 51.58M | 66.89M | 74.48M | 33.09M |
Cash Flow | ||||||
| Free Cash Flow | 4.46M | 4.46M | 2.79M | 1.79M | 12.97M | 3.18M |
| Operating Cash Flow | 4.50M | 4.50M | 2.98M | 0 | 0 | 0 |
| Investing Cash Flow | 91.87K | 91.87K | 3.62M | 3.01M | -86.05M | 7.59M |
| Financing Cash Flow | -7.17M | -7.17M | -6.77M | -14.08M | 79.74M | -1.99M |
Market Herald Ltd Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:GUM, the sentiment is Positive. The current price of 0.09 is above the 20-day moving average (MA) of 0.09, above the 50-day MA of 0.09, and below the 200-day MA of 0.10, indicating a neutral trend. The MACD of 0.00 indicates Positive momentum. The RSI at 60.14 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:GUM.
Market Herald Ltd Peers Comparison
Overall Rating
AU:REA78Outperform- AU:GUM63Neutral
AU:CHL60Neutral
AU:TNY53Neutral
AU:ART46Neutral
AU:RNT43Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| AU:REA | 78Outperform | AUD 20.87B | 38.06 | 27.90% | 1.86% | 4.24% | -18.52% |
| AU:GUM | 63Neutral | AUD 28.96M | 7.03 | 7.66% | ― | -6.50% | ― |
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| AU:CHL | 60Neutral | AUD 29.60M | -36.36 | -2.00% | ― | -6.77% | 95.53% |
| AU:TNY | 53Neutral | AUD 7.33M | -23.45 | -3.12% | ― | 28.45% | 91.98% |
| AU:ART | 46Neutral | AUD 97.92M | 400.00 | 14.39% | ― | 9.89% | ― |
| AU:RNT | 43Neutral | AUD 57.16M | -7.00 | -110.48% | ― | 7.17% | -27.08% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| AU:GUM | Market Herald Ltd | 0.09 | -0.09 | -50.00% | |
| AU:REA | REA Group Ltd | 159.48 | -52.22 | -24.67% | |
| AU:TNY | Tinybeans Group Ltd. | 0.04 | -0.07 | -64.91% | |
| AU:RNT | Rent.com.au Ltd | 0.05 | 0.00 | 0.00% | |
| AU:CHL | Camplify Holdings Ltd. | 0.36 | 0.00 | 0.00% | |
| AU:ART | Airtasker Ltd | 0.20 | -0.16 | -45.21% |
Market Herald Ltd Corporate Events
Gumtree Australia bolsters board with automotive marketplace veteran Michael Holmes
Gumtree Australia Markets Limited has appointed Michael Holmes as an independent non-executive director, adding a seasoned executive with more than three decades of experience in technology, digital marketplaces, media and the Australian automotive i...
Gumtree Australia Markets Flags Legal Limits in FY26 AGM Presentation
Gumtree Australia Markets Limited has released its FY26 AGM presentation, setting out information for shareholders and market participants under board authorisation. The document reinforces that the materials are informational in nature, rather than...
Gumtree Australia sharpens online marketplace strategy with AI overhaul and motors push
Gumtree Australia Markets reported FY2026 revenue of $69.6 million, down 7 per cent amid softer programmatic advertising and rising competition, but delivered a 29 per cent jump in EBITDA to $7.8 million and stronger operating cash flow alongside mat...
Gumtree Australia Issues New Unquoted Performance Rights Under Incentive Scheme
Gumtree Australia Markets Limited has notified the market of the issuance of 60,000 unquoted performance rights dated October 8, 2026, under its employee incentive scheme. The new 2026 Performance Rights are subject to transfer restrictions and will...
Gumtree Australia Issues 360,000 New Shares on Conversion of Unquoted Securities
Gumtree Australia Markets Limited has notified the market of the issue of 360,000 ordinary fully paid shares following the conversion or exercise of previously unquoted options or other convertible securities. The new shares, issued on 7 October 2026...
Gumtree Australia Sets October Date for AGM and Urges Early Proxy Voting
Gumtree Australia Markets Limited has scheduled its Annual General Meeting for 10:30am AEDT on 19 October 2026 at its Sydney office, inviting shareholders to attend in person. In line with the Corporations Act, the company will distribute the notice...
Gumtree Australia files updated ASX corporate governance statement and Appendix 4G
Gumtree Australia Markets Limited has released its updated corporate governance statement for the financial year ended 30 June 2026, confirming it has met ASX requirements by publishing the statement on its investor website. The document, current as...
Gumtree Australia Markets issues FY26 presentation with strict investment disclaimers
Gumtree Australia Markets Limited has released its FY26 presentation, emphasising that the materials are provided strictly for information purposes and do not constitute an offer or solicitation to buy or sell securities. The company underscores that...
Gumtree Australia Swings to Profit as AI-Driven Efficiencies Offset Revenue Decline
Gumtree Australia Markets Limited reported FY26 revenue of $69.6 million, down 7 per cent, but delivered a 29 per cent rise in EBITDA to $7.8 million and returned to profitability with a $3.5 million net profit before tax. Strong operating cash flow...
Gumtree Australia Markets turns profitable as it completes pivot to pure play marketplaces
Gumtree Australia Markets Limited, now a pure play digital marketplace operator, focuses on its classifieds and automotive ecosystem built around Gumtree, Carsguide and Autotrader. These properties span general classifieds, editorial car reviews and...
Gumtree Australia Sets October AGM and Board Nomination Deadline
Gumtree Australia Markets Limited has scheduled its Annual General Meeting for 19 October 2026, where shareholders will consider standard governance matters, including the re-election and appointment of directors. The company has set 31 August 2026 a...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Sep 17, 2026