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Average Daily Rate
Measures the average price charged for occupied rooms, indicating pricing power and brand positioning; rising ADRs signal ability to capture higher revenue per stay, while declines point to competitive pressure or weaker demand.ADR has trended well above 2021 levels with recurring Q2 peaks and a clear uptrend through mid‑2024, a soft patch in late‑2025, and a sharp rebound to start 2026 — signaling restored pricing power after the pandemic. For investors, that rebound implies upside to RevPAR and cash flow if occupancy holds; the late‑2025 weakness warns that demand can be uneven, so monitor corporate/group bookings and occupancy trends to judge whether pricing power is durable enough to support dividends and debt reduction.
Date | Average Daily Rate |
|---|---|
Jun 30, 2026 | $203.46 |
Mar 31, 2026 | $198.08 |
Dec 31, 2025 | $183.60 |
Sep 30, 2025 | $180.10 |
Jun 30, 2025 | $191.51 |
Mar 31, 2025 | $194.24 |
Dec 31, 2024 | $189.34 |
Sep 30, 2024 | $186.44 |
Jun 30, 2024 | $199.48 |
Mar 31, 2024 | $187.30 |