Company DescriptionATA Creativity Global, together with its subsidiaries, provides educational services to individual students through its training center network in China and internationally. Its educational services include portfolio training, research-based learning, overseas study counselling, in-school art classes through cooperation with high schools, foreign language training services, junior art education, and other related educational services to its students. The company also offers online courses for students. As of December 31, 2021, it operated through 21 training centers in 20 cities in China. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is headquartered in Beijing, China.
How the Company Makes MoneyATA Creativity Global makes money through tuition fees and program-related charges paid by students enrolled in its educational programs. The company's revenue model is primarily based on offering specialized courses in art and design, which attracts students looking to develop their skills in these areas. AACG may also generate additional income through partnerships with educational institutions and cultural organizations that collaborate on program offerings or provide resources and expertise to enhance the curriculum. The company's focus on creativity and art education allows it to tap into a niche market of students and parents willing to invest in specialized education that prepares students for careers in creative industries.