Strategic Partnership with TikTok
QVC signed a strategic agreement with TikTok for the first 24/7 live shopping experience in the U.S., expanding its social shopping reach.
Growth in Social and Streaming Platforms
Streaming monthly active users grew 131%, and combined minutes watched on social and streaming platforms increased by 26%, reaching 1.4 billion minutes.
New Product Launch Success
Successful launches included Geoffrey Zakarian's Wine, which sold out, and continued interest in Floor Care from Dyson.
Improvement in Customer Spending
Existing customers spent an average of $1,635, with top customers purchasing 76 items and spending $3,975 on average, up 1% year-over-year.
Innovative Partnerships
Launched a new experience with American Airlines, allowing customers to watch QVC+ and HSN+ episodes on flights.