Nike (NKE) Stock Price & Analysis
NKE Stock Chart & Stats
- Day’s Range
- EUR 34.64 - EUR 35.15
- 52-Week Range
- EUR 27.90 - EUR 58.82
- Previous Close
- EUR 34.30
- Volume
- 51.01K
- Average Volume (3M)
- 82.87K
- Market Cap
- EUR 51.26B
- Enterprise Value
- EUR 60.68B
- Total Cash (Recent Filing)
- EUR 8.37B
- Total Debt (Recent Filing)
- EUR 11.07B
- Price to Earnings (P/E)
- 18.5
- Beta
- 0.97
- Next Earnings
- Dec 17, 2026 (Est.)
- EPS Estimate
- 0.34
- Last Dividend Ex-Date
- Sep 01, 2026
- Dividend Yield
- 4.05%
Bulls Say, Bears Say
Bulls Say
Global Brand And Channel Portfolio
Nike combines globally recognized brands with wholesale, owned retail and digital channels, creating broad customer access and multiple routes to market. This diversified commercial model supports brand reach, customer data capture and potential margin benefits from direct selling over the medium term.
Performance Category Momentum
Broad-based Performance growth indicates that product demand is strengthening across several sports rather than relying on one isolated franchise. Continued share gains in Running and innovation across categories can help rebuild scale and gradually offset weakness in lifestyle-oriented parts of the portfolio.
Balance Sheet And Gross Margin Resilience
A net cash position and substantial liquidity provide financial flexibility while Nike executes its operating reset and continues investing in products and market capabilities. The improved gross margin also demonstrates that cost and mix actions can support profitability even during a revenue transition.
Bears Say
Revenue And Profitability Contraction
The decline in revenue and operating margins shows that Nike is currently generating less profit from its sales base than in prior years. Weaker scale, mix and pricing economics can constrain reinvestment and make earnings recovery dependent on successful execution of the broader turnaround.
Greater China And Lifestyle Reset
China represents a prolonged regional and channel challenge rather than a single-quarter disruption, with digital cleanup, retail refreshes and inventory actions taking multiple seasons. Ongoing weakness there, alongside Sportswear and Jordan pressure, reduces the ability of stronger categories to drive consolidated growth.
Weakened Cash Generation
The sharp reduction in operating and free cash flow weakens Nike’s internal funding capacity compared with recent years. Lower cash conversion leaves less cushion for dividends, buybacks and strategic investment, increasing the importance of restoring profitable revenue growth and operating efficiency.
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Nike Stock Smart Score
Company Description
Nike
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Elliott J. Hill
- Employees
- 73,000
- Website
- www.nike.com
- Address
- One Bowerman Drive, Beaverton, OR, 97005-6453, US
Nike (NKE) Earnings & Revenues
NKE Earnings Call
Earnings Call SentimentNeutral
The call presented clear operational progress in the Performance portfolio, including broad-based sports growth, product innovation, improved gross margin, expense discipline, a strong balance sheet and a detailed productivity program. However, these positives were outweighed in near-term financial impact by the 4% reported revenue decline, significant Sportswear, Jordan Brand and Greater China weakness, expectations for a high single-digit fiscal 2027 revenue decline, further China deterioration and EBIT pressure. Management expressed confidence in the long-term strategy but acknowledged that the business remains in transition and that the turnaround will take time.
View all DE:NKE earnings summariesNKE Net sales Breakdown
- 41.66% North America
- 26.49% EMEA
- 14.69% Greater China
- 13.10% APAC & LATAM
- 4.14% Other
NKE Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 3 | 6 |
| Technical Analysis | 3 | 3 | 4 |
| Moving Averages | 10 | 0 | 2 |