Market ShareAMC maintained its market share and printed positive gains in per-caps while closing more underperforming theaters.
Marketing StrategyAMC is enhancing its marketing ecosystem through expanded loyalty and subscription offerings, which are designed to drive frequency, expand guest demographics, and increase food and beverage attach rates.
Revenue MixAMC’s revenue mix is increasingly weighted toward resilient, high-margin categories, led by the outperformance of its premium large format (PLF) experiences.