Significant Revenue Growth
Net revenue for Q3 2025 was $28.2 million, a 35% increase from the $20.9 million reported in 2024, driven by strong chain store and dealer sales, new advertising initiatives, and broader brand adoption.
Increased Gross Profit and Margin Management
Gross profit for Q3 2025 was $16.9 million or 60% of net revenue, showing a capability to manage gross margins despite changes in channel mix and initial startup costs.
Improved Net Income
Net income for Q3 2025 was $2.2 million, up from $1 million for Q3 2024, driven by increased product sales.
No Debt and Strategic Inventory Management
The company has no current or long-term debt. Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season and new product rollouts.
Successful Advertising Campaign
The AI-enabled advertising campaign increased daily web sessions from 33,000 to over 50,000, with ongoing growth into fiscal Q4.
Retail Expansion
Byrna Technologies Inc. is now in over 1,000 stores nationwide, including big box partners and its own retail stores, which are performing in line with expectations.
New Product Innovations
Development of new products beyond the traditional less lethal weapon category, including a connected safety platform, is underway.