LVMH Moët Hennessy Louis Vuitton, or LVMH (FR:MC) (LVMUY) is once again drawing attention on Wall Street. Earlier this week, analyst Edouard Aubin at Morgan Stanley upgraded his rating on MC stock from Hold to Buy and raised his price target from €515 to €635. Here’s a closer look at what’s driving the optimism.
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LVMH is a European fashion house known for its iconic luxury brands like Dior, Louis Vuitton, Sephora, Fendi, Bulgari, and more. The company is primarily listed on the Euronext Paris exchange but also trades over-the-counter (OTC) in the U.S.
Morgan Stanley Upgrades MC Stock to Buy
Aubin attributes the upgrade to the early signs of growth at LVMH, particularly driven by fresh creative direction at Dior and Celine, which have already received positive feedback from the industry. He also highlighted expectations for Fendi to appoint a new creative head, bringing “much-needed newness” to the brand. Notably, these three labels are LVMH’s second, third, and fourth largest brands in its Fashion & Leather Goods division.
Aubin expects 2026 to be the year when LVMH’s broader brand portfolio could start gaining momentum alongside Louis Vuitton, though he noted that it may take a full season before this growth is fully reflected in sales.
He added that the industry experienced rapid growth for several years, and now he expects a “hangover” period of slower growth that could last about three years.
Other Analysts Weigh In on MC Stock
Citi’s four-star-rated analyst Thomas Chauvet lowered his price target from €635 to €630 while keeping his Buy rating. Even though he lowered his price target, it still suggests more than 9% upside from the current price.
Meanwhile, top-rated analyst Oliver Chen at TD Cowen reiterated his Hold rating on MC stock, predicting a downside of 13.12%.
Insights from TipRanks’ Bulls Say, Bears Say
Investors can utilize TipRanks’ “Bulls Say, Bears Say” tool to gain valuable insights into the contrasting analysts’ views on LVMH’s stock.
Is LVMH Stock a Good Buy?
Overall, MC stock has received a Moderate Buy rating on TipRanks, backed by a total of 19 recommendations from analysts. It includes 11 Buys and eight Holds assigned in the last three months. The LVMH share price target is €567.76, which is 1.34% below the current trading level.
