Krispy Kreme (DNUT) stock underwent a major rally on Wednesday as retail investors latched onto the company alongside a few updates. The first came from Morgan Stanley analysts, who noted that the pastry and coffee chain has performed well in Q3 2025. According to a note to clients, Krispy Kreme stands out in the restaurant sector with a strong performance during the quarter.
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New reports also claimed that Krispy Kreme will be a top sponsor of NASCAR for the 2025 season. Another bit of small news worth highlighting is the introduction of a new Halloween deal. On Wednesday and Thursday, customers can get a Frankendough Dozen for $13. This pack features 10 Frankendoughnuts, one Frank Doughnut, and one Francine Doughnut. The company is also offering various other deals in the lead-up to Halloween, including a free Original Glazed or Classic Ring Doughnut this Saturday.
While all of this news is positive for Krispy Kreme, it only tells part of the story behind the rise of DNUT stock. Instead, investors will have to look back to July for the full picture. That’s when meme traders included DNUT stock in a new list of shares to bet on. Today’s movement shows that meme investors haven’t lost interest in DNUT shares yet, and more volatility could be on the way.
Krispy Kreme Stock Movement Today
Krispy Kreme stock was up 23.45% on Wednesday but remained down 62.18% year-to-date. The stock has also fallen 67.54% over the past 12 months. Today’s meme rally came with heavy trading, as some 54 million shares of DNUT stock changed hands, compared to a three-month daily average of about 4.7 million units.
Is Krispy Kreme Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Krispy Kreme is Moderate Sell, based on three Hold and two Sell ratings over the past three months. With that comes an average DNUT stock price target of $3.23, representing a potential 30.98% downside for the shares.
