Analysts are intrested in these 5 stocks: ( (SHOP) ). Here is a breakdown of their recent ratings and the rationale behind them.
Shopify is back in the spotlight as Stifel analyst J. Parker Lane upgrades the stock to Buy and lifts the target price to $150, arguing that the recent ~23% YTD pullback has opened an appealing entry point. The call leans on a “high‑quality compounder” narrative, with management seen as disciplined on both operations and capital allocation.
The firm’s research points to a realistic path for revenue growth above 30% in 2026 and solid mid‑20% growth beyond, powered by a broad share‑gaining playbook in e‑commerce. Shopify’s strategy spans replatforming from legacy systems, deeper enterprise wins, B2B expansion, international push, and payments, with a new catalyst emerging in “agentic commerce.”
Stifel highlights Shopify’s gross merchandise volume as a key proof point of momentum, with 1Q GMV at $101B, up 35% year on year and outpacing U.S. retail e‑commerce growth of 9.8%. Management describes the strength as broad‑based, with no single geography, merchant size, or channel solely driving performance, suggesting durable competitive advantages.
Growth is also balanced between existing and new merchants, which is unusual at Shopify’s scale and signals that the platform can still add many new customers while increasing sales from current users. On the enterprise side, the number of merchants processing more than $100M in GMV on Shopify has nearly doubled in two years, and this segment’s revenue mix continues to climb.
In larger accounts, Shopify is increasingly displacing custom setups and older platforms from Adobe and Salesforce with a full‑stack pitch that combines unified commerce, POS, payments, B2B, and agentic tools. B2B GMV grew 80% in 1Q despite the product launching only in mid‑2022, and international GMV rose 45%, underscoring that non‑U.S. markets remain underpenetrated and could support the next leg of growth.