Bringing back the traditional charm of movie aisle hopping, Walmart (NYSE:WMT) will now be showcasing merchandise related to Netflix’s (NASDAQ:NFLX) streaming shows in more than 2,400 of its physical stores. This development is built on Walmart’s old partnership with the streaming giant, where both companies jointly created a digital storefront of streaming show merchandise—the Netflix Hub.
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Music, apparel, games, collectibles, and other items related to popular Netflix programs like Stranger Things, Squid Game, The Witcher, Guillermo del Toro’s Pinocchio, and Glass Onion: A Knives Out Mystery will be featured in the stores. Apart from these, branded Netflix streaming gift cards will also be available for purchase.
Specially crafted Concession Kits will also be available at the Netflix Hub in Walmart stores and will enable buyers to enjoy a theatre experience at home.
Netflix is currently facing stiff competition in the streaming space and is focused on enhancing its content portfolio and sales strategies. The move will be mutually beneficial for Walmart and Netflix, as it will boost the visibility of Netflix shows as well as increase footfall for Walmart.
Is Walmart Stock a Buy, Sell, or Hold?
Wall Street analyst consensus is bullish on WMT stock, with a Strong Buy rating based on 22 Buys and four Holds. The average price target stands at $153.6, which indicates an upside potential of 9.15% from current price levels.
