Visa Launches Visa Acceptance Cloud Platform for POS Payments
Market News

Visa Launches Visa Acceptance Cloud Platform for POS Payments

Global payment network Visa Inc. (V) launched the Visa Acceptance Cloud (VAC) platform, which enables point of sale (POS) payments on the cloud.

The service will allow small businesses, retailers, fintech, and the businesses that support them to experience smooth and affordable POS opportunities. Shares of Visa closed at $215 on January 13.

Benefits of Visa Acceptance Cloud

Visa has already seen huge success with its “Tap to Phone” platform, which transformed hardware such as Android smartphones and tablets into contactless POS terminals.

Similarly, the VAC platform transforms payment processing software to the cloud, aiding small businesses to accept digital payments without having the necessary expensive hardware.

With VAC, businesses can use simple hardware that supports Visa’s cloud technology. Moreover, the solution will be updated automatically on the cloud, unlike hardware-based solutions where manual updates are needed.

The platform will enable the POS to offer other services such as fraud management, Rapid Seller Onboarding, and buy now, pay later. Additionally, VAC will also offer robust data analytics, network services from Visa, and data security capabilities.

The VAC pilot service is live across six geographies including North America, South America, Europe, Africa, Asia, and Australia.

Company Comments

Mary Kay Bowman, Senior VP and Global Head of payment and Platform Products, said, “Cloud-connected POS lets sellers accept payments across a range of devices quickly, simply, and safely, whether at an unattended kiosk in a hotel, a mirror in a high-end retail store or virtual in-home gym, or a smartphone in the hands of a small seller with a roadside newsstand.”

Bowman added, “On one end of the spectrum, cloud acceptance helps drive inclusion for more small sellers who want to offer digital payments. On the other end, Visa Acceptance Cloud enables advanced shopping and buying experiences that will be central to the future of retail for businesses of all shapes and sizes.”

Consensus View

Recently, Raymond James analyst John Davis reiterated a Buy rating on the stock with a price target of $265, which implies 23.3% upside potential to current levels.

Overall, the stock commands a Strong Buy consensus rating based on 12 Buys and 2 Holds. The average Visa price target of $266.57 implies 24% upside potential to current levels. Meanwhile, Visa shares have gained 7.3% over the past year.

Blogger Opinions

TipRanks data shows that financial blogger opinions are 94% Bullish on V, compared to a top technology stocks sector average of 71%.

Download the TipRanks mobile app now

To find good ideas for stocks trading at attractive valuations, visit TipRanks’ Best Stocks to Buy, a newly launched tool that unites all of TipRanks’ equity insights.

Read full Disclaimer & Disclosure

Related News:
Biogen Hits All-Time Low After CMS Draft Limits Usage of Aduhelm
Intuitive Surgical Releases Q4 Preliminary Results; Shares Down
Kroger Workers Start a 3 Week Strike; Shares Fall


Price Change
S&P 500
Dow Jones
Nasdaq 100

Popular Articles