Ubisoft Entertainment (FR:UBI) stock was on the move Wednesday alongside news of potential layoffs at the video game publisher and developer. These layoffs would affect employees at RedLynx, the developer of the Trials series of racing games. RedLynx noted that Ubisoft’s suggested layoffs would include 60 members of the developer’s staff.
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According to RedLynx’s post about the negotiations, Ubisoft made its proposal as part of its plan to “simplify, reduce costs, and ensure a stronger prioritization and efficiency across the company’s worldwide studio network.” RedLynx will negotiate with staff before the proposal is decided on. These negotiations are set to begin on Oct. 30 and will conclude near the end of November.
Ubisoft noted that RedLynx will continue to develop games even after the layoffs. Ubisoft RedLynx Managing Director Celine Pasula said, “We are confident that, with the proposed changes, RedLynx would continue to play a meaningful role in Ubisoft’s future—driving technical excellence on mobile devices, and strengthening Ubisoft’s cross and multi-platform capabilities on small screens to expand our audience reach.”
Ubisoft Stock Movement Today
Ubisoft stock was up 0.17% when French markets closed, but remained down 37.57% year-to-date. The stock has also fallen 40.55% over the past 12 months. UBI stock struggled as game releases failed to impress investors in 2025. This led to a major agreement with Tencent (TCEHY) for a stake in the company and a planned reorganization.
Is Ubisoft Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Ubisoft is Hold, based on five Hold and a single Sell rating over the past three months. With that comes an average UBI stock price target of €10, representing a potential 21.8% upside for the shares.
