Shares of Fox News (NASDAQ:FOX) (NASDAQ:FOXA) are slightly lower today, while those of Rumble (NASDAQ:RUM) are higher at the time of writing. This can be attributed to news suggesting that Tucker Carlson, who was dismissed from Fox News recently, is preparing to build his own media empire, according to sources cited by Axios.
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Although still under contract with Fox News until January 2025, Carlson is said to have been offered a $20 million per year incentive by the network not to work elsewhere. The former host had become Fox News’ top-rated draw and held considerable influence over conservative political opinion.
Axios reports that other media outlets, including Rumble and Newsmax, have approached Carlson with offers exceeding his current contract. Additionally, he is considering launching a direct-to-consumer media platform and is in talks with Elon Musk, though details about their discussion are not available.
Overall, analysts appear to favor RUM stock over FOXA stock at the moment. Indeed, with an average price target of $15 per share, RUM offers investors over 56% upside potential.
