In October 2022, Elon Musk made headlines when he purchased Twitter for a whopping $44 billion. Since then, there have been many questions about how Musk’s leadership would impact Twitter’s growth and financial performance. However, recent data from SEMRush suggests that the subdomain ads.twitter.com has seen a significant increase in traffic, month-over-month.
In the chart below, you can see the percentage change in traffic to the advertising subdomain:
As you can see, there has been an upward trend in traffic to the advertising subdomain. This trend suggests that advertisers are returning to Twitter after an initial exodus following mass firings and technical glitches. In a rare Twitter Spaces interview with the BBC, Musk confirmed that most of the advertisers who abandoned Twitter have either come back or said they’re coming back. He also reaffirmed Twitter’s break-even financial status and projected that the platform could become profitable as soon as this quarter.
Musk’s commitment to the platform has been unwavering. He even joked that his dog is now Twitter’s CEO. Despite the initial legal battle with Twitter’s management and board, it seems that Musk’s leadership may be having a positive impact on the struggling social media platform.
Twitter’s advertising subdomain is an essential part of its business model, and the increase in traffic is a promising sign for the company’s financial performance. The uptick in advertiser traffic may be due to Musk’s unique leadership style and his ability to create a buzz around Twitter. Whatever the reason, it seems that Twitter’s future is looking less bleak with each passing month.
