ZW Data, Micro Connect cooperate to promote leapfrog development for stores

ZW Data Action Technologies announced that it has officially partnered with Micro Connect, and together the two parties will explore cooperation solutions for chain store development, connect international capital with China’s quality innovation and entrepreneurial resources, and promote leapfrog development for China’s quality brand stores scale. Through this cooperation, Micro Connect and ZW Data expect to jointly leverage their strengths in brick-and-mortar store investment and franchising to integrate resources and channels. ZW Data will focus on incubating a number of high-quality local brands in China and provide investment promotion and franchising services to these brands. Micro Connect will provide long-term, stable and compliant investment cooperation capital to support the development of brick-and-mortar retail stores, and promote the rapid development of store scale. "We are thrilled to announce this partnership. We have been improving our value-added services to brands in addition to our existing sophisticated investment promotion and digital marketing services to seek longer-term company development and new paths. Combined with Micro Connect’s capabilities, ZW Data anticipates to be able to effectively meet the needs of brand store development, further improving the Company’s for support for quality brand expansion. Moreover, with the adjustment of China’s pandemic policy, we believe that China will see a strong rebound in consumption in 2023, which brings great rebound potential for many markets. As such, we will continue to explore more cooperation opportunities to increase our services offerings and profitability going forward," commented Handong Cheng, Chairman and Chief Executive Officer of ZW Data.