Barclays analyst Ryan MacWilliams reported that contacts indicate that Zoom Video (ZM) has sent e-mails to customers on its Zoom One Pro Plan that prices will be raised by $1 per month to $15.99 per month as of March 1, which the firm estimates as equivalent to about a 7% increase. The firm, which calls the price increase "interesting" given that Zoom added a number of features into its products for free last year, added that shorts have been "wary of companies that recently announced price increases," pointing to the recent outperformance of Atlassian (TEAM) as evidence. The firm, which views the price hike news as positive for Zoom, has an Equal Weight rating and $80 price target on Zoom shares.
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