The Fly

Zillow introduces feature enabling renters to schedule tours ‘instantly, online’

"Zillow announced a convenient feature which enables renters to book an apartment tour online, making the once-cumbersome process as simple as booking a restaurant reservation… Zillow is now allowing apartment shoppers to do just that – scheduling tours instantly, online, without the hassle and delay of having to get in touch with someone directly. With automated tour scheduling, renters are assured that they will see the apartment they’re interested in at a time that works in their busy schedule, without needing to wait for a response from a property manager. Renters also receive automated email and text reminders for their appointment time. "Touring is a major milestone in the journey of finding a rental, and it’s due for innovation," says Michael Sherman, vice president of Zillow Rentals. "Allowing renters to instantly book a tour removes barriers and delivers a more seamless and convenient experience for renters and property managers. Freeing up the time it takes to coordinate schedules allows renters to focus on finding their perfect place without worrying about when they’ll get a chance to see it, and gives property managers valuable time back for other important tasks." Reference Link

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