Needham raised the firm’s price target on Zebra Technologies to $370 from $352 and keeps a Buy rating on the shares. The company’s first-ever Innovation Day displayed the breadth of its technology, particularly in markets it is targeting for growth, including RFID, machine vision and retail software, the analyst tells investors in a research note. The firm has come away from the event more convinced about the strength of Zebra Technologies’ competitive position and its ability to deliver solid organic growth with the potential for M&A to enhance its market position, Needham adds.
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