Yum China, Lavazza announces new partnership with Automobili Lamborghini

Yum China Holding and its joint venture partner Lavazza announced that they will bring a new partnership between Lavazza and sports car producer Automobili Lamborghini to the China market. Starting June 18, Lavazza will introduce a limited-time co-branded “LAVAZZA Shakerato” drink with Automobili Lamborghini in China, showcasing the synergy of Lavazza’s coffee expertise and Automobili Lamborghini Squadra Corse’s dynamic spirit. A creative take on the classic Italian shaken iced coffee drink, LAVAZZA Shakerato, served in a stylish Lamborghini-themed shaker cup, combines espresso and ice cubes, with a choice of three flavors. In addition to the LAVAZZA Shakerato, a co-branded smartphone accessory will be offered to consumers who participate in this marketing campaign.