YouTube Music debuts, Samples, a new personalized music discovery feature

T. Jay Fowler Director of Product Management, YouTube Music bloggedin part earlier: “At YouTube Music, we’re making it easier than ever to discover new music you’ll love. Starting today, we’re introducing the Samples tab, a seamless feed of short form video segments to get you to your new favorite music. Powered by the world’s largest catalog of music videos, this personalized feed will explore the depths and breadth of the YouTube Music library so that there’s always something new to listen to, whether it’s the latest release from an up-and-coming artist or a deep cut from a legacy artist we just think you’d really like. Each immersive clip offers a glimpse into the artist, the video, and the feel of the song. Users can simply swipe vertically to experience a new song, making music discovery fun and effortless… for artists, the Samples tab provides another way to find a new audience and build a community on YouTube…The Samples tab is beginning to roll out today to YouTube Music users globally. In the future, we’ll explore how this type of short-form discovery can inform other parts of the YouTube Music app and look for opportunities to provide joyful new experiences that make it easy to discover new artists and their music. Start the beginning of your next great music journey with the Samples tab!”