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YouTube debuts Shopping Collections helping creators to curate
The Fly

YouTube debuts Shopping Collections helping creators to curate

YouTube (GOOG) announced earlier on Tuesday, that it will be debuting new shopping features and “more updates so viewers can shop for new favorites”… Aditya Dhanrajani, Director of Product Management at YouTube shopping, blogged, in part, earlier on Tuesday: YouTube is launching… “Shopping Collections, “a new way for creators to curate products from their favorite brands, or even their own line! Pick a selection of products for any theme from your current everyday makeup look to the ultimate capsule wardrobe..Additionally the company said, it will be “launching a new Affiliate Hub directly in the YouTube app so creators can find the latest list of Shopping partners, competitive commission rates, promo codes, and even request samples from top brands.”…”Finally, we’re adding Fourthwall to our growing list of integrated platforms to make it easier for creators to create and manage their stories directly in YouTube Studio,” said the video sharing website. Other platforms with online shopping include Amazon.com (AMZN), Shopify (SHOP), and Etsy (ETSY).

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