Yoshitsu announced the official opening of two new franchise stores under its “Reiwatakiya” brand in Hong Kong in September 2024. This expansion is expected to further enhance the Company’s market presence and boost brand recognition in the region. Mei Kanayama, Principal Executive Officer of Yoshitsu, commented: “We are excited with the progress of our strategic expansion of the Reiwatakiya brand in Hong Kong and expect further growth into Macau and the Southeast Asian region. We consider Hong Kong, known as a shopper’s paradise, as one of the most influential commercial hubs, showcasing fashion brands and attracting consumers globally.”
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