Yext launches integration with Apple Business Connect

Yext (YEXT) announced an integration with Apple (AAPL) Business Connect, a free tool that allows businesses to claim their location place cards and customize the way key information appears to Apple users. Business Connect includes the Business Connect API, which supports updates to the Apple Maps place card at scale and has several features designed to drive local engagement. Current Yext Listings customers automatically have access to the integration and can now make updates to the Apple Maps place card by leveraging the new Business Connect API. With this upgrade, organizations can also further optimize their digital presence with Showcases, a feature that allows users to highlight offers or promotions for specific locations in the Apple Maps place card. "Our integration with the new Apple Business Connect API underscores our commitment to constantly advance our listings offering," said Marc Ferrentino, President and Chief Operating Officer at Yext. "Any organization using Yext’s Answers Platform can confidently say that their customers have the most accurate, up-to-date information available at their fingertips whenever they search for something online. This level of control is a game changer for any brand looking to optimize their discovery and engagement at a local level."