XWELL announced a new brand identity and website redesign for its airport spa brand XpresSpa, which will now be visually represented as Xpres Spa Coinciding with Xpres Spa’s 20th anniversary, the new website launch and logo aligns with management’s ongoing focus to improve the user experience and drive sales growth in its flagship airport business. The Xpres Spa rebrand reflects the Company’s continued effort to bring restorative, regenerative and reinvigorating products and services to travelers, strengthening its market position with a modern aesthetic and intuitive website. From a design and brand equity perspective, the new airport spa logo features a combination of the shape of ancient sundials and the warm, restorative powers of the sun.
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