Xponential Fitness signs master franchise agreement in Japan for Rumble, AKT

Xponential Fitness announced it has signed a master franchise agreement in Japan for Rumble and AKT. The agreement was signed with Wellness X Asia, Xponential’s existing Master Franchise Partner in Japan for Club Pilates and CycleBar. Wellness X Asia will now be responsible for the country-wide development of Rumble and AKT, in addition to Club Pilates and CycleBar. The agreement provides the Master Franchise Partner with the opportunity to license a minimum of 100 new studios over the next eight years, across the two brands. Wellness X Asia is led by Japanese entrepreneur Naoki Shimabukuro who is also the Founder of the franchise marketing agency, Idealink Co. in Japan and Singapore, which assists franchisors in generating prospective franchise partner leads. Shimabukuro acquired the master franchise rights for Club Pilates in 2019, which marked Xponential’s first international agreement. Now with 30 territories sold and 14 Club Pilates studios open in Japan, Wellness X Asia’s first CycleBar studio will open in early 2023, followed by its first Rumble and AKT studios expected to open in late 2023.