Xcel Brands (XELB) announced a strategic partnership and a $9M strategic investment from United Trademark Group. The company said, “UTG believes in elevating brands beyond products, crafting immersive experiences that resonate with consumers. Leveraging emerging media, social platforms, and cutting-edge retail technology, UTG continuously redefines how brands connect with audiences. Whether through DTC, interactive campaigns, influencer collaborations, or experiential retail, they create dynamic, consumer-driven brand experiences.”
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