After a number of major brands ceased advertising X, formerly known as Twitter, the social media platform owned by Tesla (TSLA) founder Elon Musk has sought to lure smaller advertisers, the Wall Street Journal’s Patience Haggin, Suzanne, Vranica, and Alexa Corse report. Meanwhile, X has held talks over a potential partnership with Amazon (AMZN) that would make X ads available through the ecommerce giant’s ad-buying software, the authors say, citing people familiar with the matter. Additionally, the social media platform has held preliminary discussions over giving access to some of its ad inventory to adtech company PubMatic (PUBM), the authors note, citing a person familiar with the matter.
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