WWE announced that Payback, which emanated from PPG Paints Arena in Pittsburgh, became the most-watched and highest-grossing Payback in company history. The premium live event set new records for viewership, gate and merchandise. Viewership of Payback was up 36% versus the previous record set in 2016. With 12,468 in attendance, it marked the largest gate ever for any Payback, up 13% versus the prior record set in Chicago in 2016. Payback also became the highest-grossing WWE event ever held in Pittsburgh. In addition, Payback broke the all-time event merchandise record. In partnership with special event retail partner Fanatics, merchandise sales were up 182% versus the previous record set in 2017. 2023 Payback was also the most-viewed social Payback of all time with a combined 146 million social views, up 44 percent from the previous record set in 2020.
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