Ubie, an AI-driven and medically vetted healthcare prediction platform that guides patients to the care they need, and CMI Media Group, a WPP (WPP) healthcare media agency, announced a partnership aiming to transform direct-to-consumer advertising, beginning with women’s health and hematology/oncology. The collaboration integrates Ubie’s AI Symptom Checker with CMI’s precision media expertise to address the pharmaceutical industry’s challenges in reaching patients with personalized, engaging messaging at scale. This combination will help accelerate time to diagnosis and the identification of the best available treatment.
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