WPP acquires sonic branding agency amp, terms not disclosed

WPP announces the acquisition of amp, one of the world’s leading sonic branding companies. Amp’s expertise will strengthen WPP‘s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. The acquisition comes as sound continues to grow as a vital branding element, with 75% of GenZ consumers saying that music helps them to feel more connected to brands.