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Workhorse Group establishes Certified Dealer Program
The Fly

Workhorse Group establishes Certified Dealer Program

Workhorse Group announced the launch of its new Certified Dealer Program, an initiative to develop an official network of verified dealers that have passed the protocols necessary to safely repair and maintain the electric components of the Company’s vehicles. Workhorse has engaged Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, California, as its first certified electric vehicle dealer in California. Kingsburg not only sells trucks but also specializes in installing various applications for specific industry needs, making their business model uniquely suited to sell Workhorse’s products. "The launch of our Certified Dealer Program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers," said Workhorse CEO Rick Dauch. "We are committed to providing our customers with safe, reliable vehicles and the highest standard of service, and this new program will be an integral component to building a reliable network for sales and maintenance. The partnership with Kingsburg Truck Center expands our dealer footprint westward into California, the bellwether state for the EV market. We look forward to growing our relationship with Kingsburg and other dealers domestically as we scale production and commercialize our trucks this year."

Published first on TheFly

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