Wolverine World Wide announced that it has entered into two global licensing agreements as part of its ongoing strategic transformation into a brand-led growth company. Under the first agreement, Vida Shoes International will become the global Merrell and Saucony licensee for kids footwear with rights to these products in almost all markets subject to existing licenses. Vida is one of the Company’s key partners, having licensed the Stride Rite brand from Wolverine Worldwide since 2017, and currently sources more than 20 million pair of kids footwear annually in several categories. The company also agreed to license the global rights for Merrell apparel and accessories – including packs, bags, and hats – to Centric Brands LLC in almost all markets subject to existing licenses. Centric has deep licensing experience and currently serves as the apparel and accessories partner for more than 100 global consumer brands. The new partnerships will be managed by Bornie Del Priore, Wolverine Worldwide’s President of Global Licensing. Del Priore has decades of licensing experience, including with the company’s Hush Puppies and Stride Rite brands and in her prior leadership roles at Tommy Hilfiger and Ralph Lauren.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.